As a brand director, then, I would marshal all my resources around Thanksgiving. Brand loyalties can't be forged or cemented in or around a holiday without much of a specific retail bent, you say? Hogwash! Betsy, withdraw our entire year's marketing budget from the bank. Small bills only. There are yams that need to be candied.
"Conversations With Tomorrow" is a new video series from Alger. Alger plies its trade in the asset-management sector, which generally can't be bothered with trifles like online branding. So the fact that Alger cares enough to rouse its marketing minions and assemble a thoughtful, professionally rendered series in which Serious People engage in Important Talking Sessions should, in itself, prompt us to get the pom-poms out of storage. Awesome doing of marketing thing, money-business company! Way to go! Here's a sticker commending you on your basic sentience!
It's thus been a trying week for advertising and me. But even if the election experiment had gone swimmingly (by, say, nudging me towards a candidate who's pro-basic human decency and anti-patchouli), there's still little chance I would've been able to find much to like about "Microsoft Band: Live Healthier," a rare Microsoft attempt to do something online that doesn't involve accidental sabotage of my desktop.