• 'Why I Walked Away' Throws A Positive Spin On The Players' Tribune Brand
    But in the last month, the Tribune published by far the most thoughtful take on the challenge baseball faces as it attempts to reverse the trend of losing the most promising young athletes to other sports. Then on Wednesday, it unveiled its most unvarnished video to date, in which former NBA first-round draft pick Larry Sanders shares his reasons for quitting the sport.
  • Biore Tries Too Hard With '#StripwithBiore Challenge'
    Bior's latest push behind its pore-gunk-suction strips, the "#StripwithBiore Challenge," tries so, so, so hard. The brand has been inserting the ever-so-whimsical double entendre of a hashtag into sponsored-tweet rotations with an abandon that borders on recklessness. And in the first video associated with the campaign, it overexerts professional-contortionist-style to make actress Brittany Snow happen.
  • 'The Elevator Scene' Helps Reinvent The Audi Brand
    At the supermarket the other day, I grabbed my usual rations of ice cream and capers and headed towards the 10-items-or-fewer line. Upon arriving, I found myself behind a stooped-over older woman in the process of unloading 12 items from her cart (damn straight I counted). The cashier whipped the purchases past the scanner with abandon, ringing her up to the tune of $30.01. But when it came time to pay, the woman’s fingers couldn’t easily manipulate her wallet; one could have gained Congressional approval for a new currency in the time it took for her to reach into her ...
  • Air Wick's 'Home Is... (The Full Story)' Shows The Brand's New Sense Of Self
    So even before I spent a few minutes with Air Wick's latest home-is-where-the- malodorous-heart-is brand dispatch, I was primed to enjoy it. Selling a product of this nature can't be easy - by purchasing it, you're more or less admitting that the pong of your surroundings is displeasing to anyone except sweatsock fetishists - but Air Wick has done an admirable job positioning its wares as household enhancements. Whoever came up with the "home fragrance solutions" phrasing deserves a raise.