• Video Critique I-Team Answers Question Nobody Asked: Why Don't Supermarkets Do More Branded Video?
    Why isn't Uncle Giuseppe's, or any other grocery chain, more invested in brand video?
  • Smarty-Smart GE Flaunts Its Science Savvy With 'Unimpossible' Stunts
    I don’t care what the incoming heads of the EPA, CIA, FDA, NIH, NSA or Departments of Energy, State, Health and Human Services, Commerce, Education and Interior have to say on the matter: Science is A-OK in my book. It might even be real! I have great confidence that we will continue to turn to our scientists to help us navigate the most perilous waters in which we sea-fare. Nothing will change this, except maybe the appointment of several “Real Housewives” to positions of leadership within NASA. It nonetheless feels like somewhat less than a coincidence ...
  • Do Not Take 'Short Journeys' With Cadillac
    Cadillac's "Short Journeys" is pretentious to the point of self-parody, the latest automaker content foray to conflate mindless brand gloss with film-school-grade substance.
  • Runkeeper Stresses Inclusivity In 'I Am A Runner'
    I can say without exaggeration that I consider Runkeeper one of the most indispensible tools in my day-to-day existence. I've been using the app to track my daily scampers around the neighborhood since May 29, 2011.