Produced by the New York Times' T Brand Studio on behalf of Tylenol 8 Hr Arthritis Pain (and hosted by the Times), the video assembles 13 arthritis-afflicted musicians ("who never played together," the site copy notes just a bit too proudly) and chronicles their thoughts as they rehearse and record a cover of Fleetwood Mac's goth anthem "Don't Stop."
My first stop for video salvation was down the digital freeway at Lowe's, which debuted a multipart home-improvement-for-mouth-breathers series, "The Weekender," in late summer.
In the 10 "Upstanders" clips, Starbucks lectures us about "ordinary people making an extraordinary difference."
Ah, normalcy. The weather has started to turn. The kids are somebody else's problem during the workday. And marketers have reemerged to charm and delight us with brand-video plays set in and around the autumn mainstays of back-to-school and football