• The Return Of BMW Films Is Brand Marketing As (Awesome) Collision Sport
    The unexpected BMW Films reboot: "The Escape," which debuted last night at 6 p.m. ET. "The Escape," like the eight BMW Films offerings that preceded it, is pure pulpy goodness for people, like me, who believe that every filmed entertainment should feature lots of fast-goin' chases and stuff done gettin' blowed up.
  • Chatbooks' Get-to-Know-Us Appeal Is Catnip For Overburdened Parents
    In the enigmatically titled "Stop Wasting Hours Making Photo Books. This One Takes 1 Minute," Chatbooks hits that note with authority, practically writing off parents ("imaginary moms") who have hours to spend curating gloriously appointed, meticulously formatted photo books.
  • Shinola's Love Letter To Detroit Is All Heart
    Shinola balances the tenor of its appeal adeptly; its Detroit is real and vital.
  • Prada's Literary Ambitions Fall Flat In Video Realm
    Prada has extended the program into the video realm. The brand gang handed off the four winning stories, all roughly centered around the theme of "Illuminations, Shadows and Mirages," to a theatrical company, then tasked it with bringing them to life in a way that would permit Prada to use the word "experiential" in its campaign press materials.