As I understand it, many schools no longer permit the sale of soda in cafeterias or vending machines. Is that right? If so, Coca-Cola's new brand video, in which it partners with DoSomething.org for an anti-bullying hackathon of some sort, makes a bit more sense.
You can imagine how I feel about the rampaging, levee-overwhelming torrent of Back to the Future nostalgia that culminated in Wednesday's celebration of the day to which Marty and Doc time-traveled in BTTF Part II. Did brands sense an opportunity for synergistic leverageization with this faux milestone? They sure did.
Frank Sanders is the subject of the REI-backed "Frank and the Tower." The 12-minute-long film, which debuted this week, details Sanders' years spent in the shadow and on the serrated ridges of Wyoming's Devils Tower.
Celebrity sells (or so read the headline of today's DUH Daily) and attention-craving brands are more desperate than ever to sidle up to any personality who can give them a by-association sheen. Celebrities themselves, knowing the benefits that come with appearing in A-grade brand content (both material ones and "gosh, he/she is SO game!!!"), appear quite eager to play ball. It seems that everybody is on the same page here.
I am incapable of shaking the habit of reading "Sports Illustrated" every week. I admire that SI continues to push back against the prevailing media headwinds -- and quite enjoy its online "The MMQB" offshoot and sports-media wonkery -- but it's impossible for a weekly publication to feel like anything other than a relic when it finally arrives. Way to up the convenience and timeliness ante, Internet.