Results for August 2006

Creative Roundtable: Does It Hold Water? Posted by Christine Champagne on Aug 24, 3:02 PM

Evian's beautiful 'Detox' campaign feels skin-deep» 0 Comments

Industry Watch: Clothiers Try for a Good Web Fit Posted by Christine Bittar on Aug 24, 2:57 PM

Clothing retail has lagged online, but it's closing the gap.» 0 Comments

Performance Marketing Portraits Posted by Lynn Russo on Aug 24, 2:52 PM

The push from the corner office that all media must be measurable isn't lost on companies that operate within the sales channel.» 0 Comments

Models for Change Posted by Lynn Russo on Aug 24, 2:35 PM

Clients want both niche experts and big-picture thinking, and agencies have had to adapt» 0 Comments

One Brand, Many Faces Posted by Steve Smith on Aug 24, 2:33 PM

Direct response marketing typically hammers a message relentlessly through one channel at a time, but Fujifilm brought its F-30 and V-10 digital cameras direct to consumers in early June by starting conversations both on-air and online.» 0 Comments

Getting In The Front Door Posted by Steve Smith on Aug 24, 2:30 PM

In an age of fragmentation and user controlled media, even door-to-door salesmen have to adjust their pitches.» 0 Comments

Ed:Blog Posted by Tobi Elkin on Aug 24, 11:50 AM

What is performance marketing? 

Just a sexy new label for direct marketing and a raft of related sub-disciplines? It might well be. But the tactics and strategies of this growing marketing discipline are becoming part and parcel of many digital media and marketing strategies.

OMMA explores the art and science of performance marketing as a response to an increasingly fragmented mediaverse in which consumer-generated and consumer-controlled media grow more pervasive by the day. How do marketers plan to initiate a sustained dialogue with consumers? Performance marketing experts are trying to figure it out, tweaking and ...» 0 Comments

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