• A True Believer in Microsites
    As an Internet marketing guru for the past 15 years, Bill Hanekamp has developed online strategies for clients including Sony Electronics, Philip Morris, American Express, and Sprint.
  • Big Break for Video
    Imagine viewing videos of your favorite restaurant chef's top-secret recipes, sharing a homemade video of your son making a winning touchdown with viewers of a local sports Web site, or watching online as your firm's chief engineer explains how to build the company's newest product.
  • Getting a Jump on Free Games
    Mobile games are a growing part of the premium content offered to mobile users, but for the most part, they are paid downloads, with the charges appended to ever-lengthening phone bills.
  • Real-World Issues Plague Second Life
    Virtual world Second Life is facing the same problems as any rapidly growing community.
  • Creative Roundtable: Cotton to the Rescue
    On a mission to deter shoppers from buying clothes made of mystery fabrics (think synthetics with long, hard-to-pronounce names), Cotton Inc. launched a contest on its Web site, TheFabricofOurLives.com, inviting consumers to submit mystery fabric horror stories.
  • Industry Watch: The Art of Pushing Eyeliner Online
    When it comes to the Web, health and beauty marketers have a tough sale to make.
  • Cross-Media Case Study: Thanks for Sharing
    Clearly, there is an untapped market for secrets.
  • Toast of The Town: Agency of the Year
    OMMA's 2006 Agency of the Year has momentum.
  • Ed:Blog
    As a New Year begins, it's time for OMMA's Agency of the Year honors.
  • Log Off: A Roundabout on the Superhighway
    Web 2.0 is a ripoff. There. I said it.
« Previous EntriesNext Entries »