• BT Confirms Talks To Buy Back O2
    Shares in BT were among the best gainers on a neutral FTSE 100 on Tuesday, as investors warmed to speculation surrounding its potential return to the mobile telecoms market. A report in Spain's "El Confidencial" newspaper said the UK company was considering offering EUR6bn on top of taking a 20 percent stake in the Spanish company to buy its British operations, O2, which BT used to own. The two companies confirmed they were in talks about a potential deal on Monday, without giving details. BT rose 1.6 percent to 400.2p.
  • 7up Rebrands With Knitted London Bus
    The second-largest PepsiCo beverage brand, 7up, has undergone a global brand refresh and is launching the new identity with a multichannel campaign that will see one of London's Routemaster buses knitted from top to bottom. The Feels Good To Be You campaign aims to celebrate people who fit the brand's "original and refreshing" proposition. Rolling out in more than 140 countries, the multichannel campaign and rejuvenated visual identity includes logo design and packaging, as well as two TV spots featuring real people.
  • Social And Mobile Drive BuzzFeed
    BuzzFeed has revealed that its social traffic is five times higher than search traffic and that two out of three people who read BuzzFeed are on a mobile device. This insight has seen BuzzFeed content developed with a mobile-first approach, which has led to more mobile traffic and higher share rates. BuzzFeed also pointed out that its mobile share rates are two times higher than its desktop share rates. This is not just the case for written content. The report suggests that mobile is now the primary platform where digital videos are consumed.
  • Can Europe Split Up Google?
    On Friday the FT reported that the European parliament is threatening to break up Google. More precisely, it is likely to approve a draft motion calling for the European Commission to consider the "unbundling" of search engines from other commercial services as one possible solution to Google's dominance. But would this even work in practice? The short answer is, it's not clear. The German MEP Andreas Schwab, a long-time Google critic who is sponsoring the draft motion, told the FT that the practicalities still must be examined.
  • Women Waiting For Cyber Monday
    More men are expected to shop in-store this coming Black Friday (28 November), while most consumers are expected to hold off and shop on Cyber Monday this year, according to research released by Nielsen. The research revealed that more women (60 percent) would shop on Cyber Monday, as opposed to half of male respondents. Just over half (52 percent) said they planned to shop on Black Friday, but more men (53 percent) than women (50 percent) said they would shop in-store on that day.
  • London Taxi App War Heats Up
    The ongoing price war between taxi booking apps has intensified in the run up to Christmas, after London-based black cab app Get Taxi rolled out a new aggressive price strategy. The move, which will see the company charge just GBP5 to travel up to six miles in designated parts of London -- with the app making up the remainder of the fare -- follows the news that controversial app Uber has reduced its fares by up to half. The usual fare from Get Taxi costs around GBP30.
  • Google Trials Ad-Blocking Service
    Google is looking for an alternative way to rake in revenue with a paid-for, ad-free service. Called Google Contributor, users are asked to pay $1, $2 or $3 a month to Web sites that they like, in exchange for seeing them devoid of ads. The idea is being tested initially with ten online publishers, including The Onion, ScienceDaily, Urban Dictionary, and Mashable. Fork out your dollars and where the ads would normally be, you'll see "thank you" messages instead -- which might grow to become just as annoying.
  • Coca-Cola Speaks Up About 'Disappointing' FIFA World Cup Report
    Drinks giant Coca-Cola has criticised FIFA's handling of the controversial report into how the 2018 and 2022 World Cup tournaments were awarded to Qatar and Russia. The long-time sponsor of the football governing body voiced concerns about the "conflicting perspectives" surrounding the report, which last week cleared Russia and Qatar of corruption in their controversial winning bids. FIFA has since said it will further review the bidding process.
  • Gala Interactive Appoints The7Stars To Its Media Account
    Gala Interactive, part of Gala Coral Group, has appointed The7stars to its GBP5.7 million media planning and buying account after a competitive pitch. Following the appointment, The7stars will plan and buy UK campaigns for the Galacasino.com and Galabingo.com brands. It will also work on media for the Swedish site Gala.se. The7stars beat Home, the incumbent, to the business. The7stars already works with Gala Interactive's sister company Coral Interactive. The Coral and Gala accounts will be run through separate teams.
  • 99% Of Millennials Ready To Switch Banks
    A whopping 99 percent of millennials have stated they are ready to switch banks, while 12 percent said they would switch for as little as a free monthly coffee, according to research from Rufus Leonard. The study, conducted across a range of 1,000 people between 18 and 34 years of age, revealed that sustainability was the biggest incentive for respondents sticking with a money brand, with one in three placing it above digital experience. Half of respondents still trust banks with their money and 59 percent visit a branch monthly.
« Previous EntriesNext Entries »