The "One Brand" strategy, announced by Coca-Cola yesterday, will not only place the company's four product variants -- Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life -- under the Coca-Cola master brand rather than being marketed as separate brands, but will also evolve the company's "Open Happiness" strapline to "Choose Happiness" in Great Britain, promoting the strategy's goal of enabling consumers to make informed choices by more clearly communicating product characteristics.

Purina, the pet-care division of Nestle, has issued a Europe-wide digital brief for its suite of products. The company is handling the pitch in-house and has contacted creative shops with requests for proposals. Nestl wants a shop to create digital content for Purina products across the region. Purina is active in at least 37 markets, including the UK, Italy, France and Poland. Based in the U.S., Purina sells pet food and litter. Its brands include Go-Cat, Felix, Bakers and Winalot.

Adidas said yesterday it will increase sales and marketing spend in its current financial year with a particular focus on point-of-sale marketing "to secure and drive faster growth rates and market share gains," focusing on its North American and Western European markets. The move comes following good momentum in the sales of its adidas and Reebok brands, which were up 11% and 1%, respectively, in its latest financial quarter. However, these increases did not stop the group's widening losses.

Unilever is looking to scale how it uses iBeacons to bridge offline shopper data with mobile ad retargeting following a successful trial in Sweden for its Knorr brand. Speaking to The Drum at Mobile World Congress in Barcelona Unilever's Vice President of Global Media for Europe and Americas Sarah Mansfield said iBeacons have become an interesting part of its marketing mix, given their ability to tie together offline and online customer journeys.

The Association of Publishers (AOP) has urged brands to create native content that is "almost indistinguishable" from the editorial they are looking to replicate as its latest research finds the marketing technique beginning to resonate more clearly with readers. The average uplift to brand trust from native adverts to traditional adverts was "significant," the research found, with a third (32% of the 1,500 respondents accessing native posts on a premium content site compared to just 1% through social media.

Adam Crozier has marked his fifth year as the chief executive of ITV with a bumper profits increase and a plan to return GBP250 million to shareholders through a special dividend. The payment, ITV's third special award in three years, means that Mr Crozier will have returned just over GBP1 billion of cash to shareholders since parachuting in to save the ailing commercial broadcaster in 2010. He said yesterday that there was much more to do as ITV strives to adapt to the increasingly varied way that people watch programmes.

Google has launched a digital outdoor campaign at Silicon Roundabout in Old Street, London, featuring practical information for locals. The ads on JCDecaux's four large digital screens were created by R/GA London. They promote details about local cafes, updates on the weather and display Google Earth images of the city. They will also provide information on what people are searching for. OMD UK handled the media planning and buying.

Sainsbury's has confirmed the reappointment of PHD to its GBP60 million UK media planning and buying business. PHD beat the Group M agencies Maxus and MediaCom, as well as Publicis Groupe's ZenithOptimedia, to retain the account. The supermarket decided to continue its 19-year relationship with the Omnicom shop after a three-month review process. The news capped a week of celebrations at PHD, which was marking its 25th anniversary.

Domino's has extended the compatibility of its mobile app to Pebble and Android smartwatches with a scheme that will literally enable pizza-lovers to make an order from their wrist. The app marks the first time Domino's has coupled with smartwatch technology allowing customers to make orders and track the deliveries on their watches. Kevin Vasconi, Domino's Pizza chief information officer, said: "Pairing Domino's with smartwatch technology couldn't be more of a natural fit."

Pinterest is to test animated Pins on its feeds to provide advertisers with more ways to engage users with specialised content. Eric Hadley, head of partner marketing at Pinterest, told "Ad Age" that the firm is looking to devise more ways for brands and advertisers to embrace the attention of users -- with it looking at animated Pins as a way to create content opportunities on the site. Selected ads will be animated as users scroll past them in the coming months, likely in similar fashion to Facebook's video autoplay feature.