Mercedes-Benz Cars UK will be the only brand to advertise around Channel 4's coverage of Formula One. The deal, brokered by Fuel@Vivaki, means that there will be an ad just before the race begins. Channel 4 will not be showing any ads during the ten races it will be airing, so this is the best position for an advertiser. Mercedes-Benz Cars UK will use the spot to promote a number of its models, including the new E-Class Saloon.

Go Outdoors, the outdoor clothing and equipment retailer, has appointed Driven to handle its strategic and creative business after a competitive pitch process. The pitches took place at the end of last month and were handled directly by Go Outdoor. Libertine London has worked on the business in the past. Driven will work on above-the-line and below-the-line activity. Last year, Go Outdoors appointed the7stars to handle its GBP5 million media business.

Morrisons has made a conscious effort not to use social media platforms to push sales-based messages according to its marketing director Andy Atkinson, who adds that the supermarket's new Easter campaign is giving the brand a 'heavyweight' feel. The Easter campaign highlights Morrisons' role as a food maker for family occasions through the 'Morrisons Makes It' slogan. Ending with the word "tradition," it will be followed by three more TV ads due to run from 28 March to the end of April.

Snapchat could be working on a top secret pair of Google Glass-style specs that would let you view pictures and videos from your friends. The selfie-sharing social network has reportedly been hiring wearable technology industry executives with the aim of producing its first ever piece of hardware. Although Snapchat started as a way for frisky teens to share self-deleting sexy snaps with each other, it has grown into a company worth GBP11 billion.

Children's broadcaster CBBC has revealed a new logo and identity, moving away from the green decals that have served it for almost a decade. The new logo falls far short of legibility, with Cheryl Taylor, controller of CBBC, admitting "it doesn't scream 'children's TV'." Taylor added: "Today we wave goodbye to our very hard worked green and black logo and say hello to a colourful and versatile identity that is box fresh and fit for purpose in a mercurial and constantly shifting media landscape."

Jurys Inn, the budget hotels chain, is on the lookout for a creative agency. The brand wants the selected shop to provide integrated support and give Jurys Inn a contemporary feel. The review is going through Agency Insight and a shortlist has been drawn up. There is no incumbent on the business. The company ran a campaign last year giving Londoners a chance to have a nap while on their travels around the city. The YouTube video was presented by Lydia Bright from The Only Way is Essex.

Advertising company WPP will reveal this week that its chief executive, Sir Martin Sorrell, has been handed shares worth GBP60m in a move that will take the total earnings of the high-profile FTSE 100 boss to more than GBP150m in five years. Sorrell's pay deal for 2015 is likely to reach close to GBP70m once his salary and annual bonuses are added to the long-term bonus scheme that will be announced this week. His pay -- a past flashpoint with investors -- is being revealed at the start of the AGM season.

BP has decided to end its high-profile and often controversial sponsorship of the Tate after almost three decades but denies it is in response to years of protests against the deal. The oil giant said it will not renew its contract after the current deal ends in 2017 and saying the decision was due to an "extremely challenging business environment." However, protest groups are already claiming it is a response to a change in tide when it comes to public opinion about oil industry sponsorship.

Justin Bieber became the first in a series of music artists to feature in a new digital outdoor campaign by Universal Music and Global Radio's Capital FM. The campaign, which broke last week on Outdoor Plus-owned digital billboards, promotes artists signed to Universal's label and will give commuters real-time updates when they are playing on Capital FM. The ads will run in conjunction with the Capital playlist, rather than on a timed digital out-of-home ad loop, which Global says is the first time this has been done.

Tesco's GBP326m overstatement of profits was a catalyst that forced the business to improve drastically faster than it might otherwise have done, according to group CEO Dave Lewis. Lewis outlined his progress at the retailer to date during the Marketing Society's annual lecture last week, telling the audience that Tesco may have just continued on its path of slow decay had it not been for the accounting scandal.