What is the best way to advertise to online video viewers--or is there even one "best" way? A report on how advertisers are approaching the challenge of marketing to online video audiences--and how successful they have been.  

Events like the upcoming NewFronts will play an important part in driving digital video. But Jordan Bitterman, Senior VP at Digitas in an interview with Beet.TV, says, some marketers are still wary about content, while others are held back by a lack of creative and buying standards.

That’s one of the many findings in a report published by online video advertising company Outrigger, which surveyed the presence of 500 brands on YouTube using their OpenSlate video content analytics platform that tracks how channels interact and engage with their audiences.i

Press release of  comScore's monthly tabulation says 13.2 billion ads were watched and 39.3 billion content videos were eyed in March.   

The opportunities for video ad networks and publishers are abundant, but there are so many companies competing to sell the space that the experience is fragmented. In addition, some marketers think that the online ad prices are still too steep to invest heavily in online video advertising.

A California company has now started giving estimates for car body damage repairs via Skype.

"Programmatic has allowed us to clearly define our swimming lanes," says Erica Bigley, Ford's digital media manager. "Who's going to buy what, to ensure that we are not reaching one consumer 75 times and then missing out on the key consumer we should have been speaking to."

Eighteen firms in the digital space participate, and the NewFronts generate a lot of excitement. But Digiday.com says there’s little evidence these TV-like events are actually doing much to move the needle when it comes to marketers writing checks. Relatively little business is actually closed on the back of NewFronts.

The co-founder of AllThingsD.com, asked about the tough role for women in the tech sector,  says, If you want to be the "only," it's really hard to be the "only." And so, one of the things that's interesting, and someone told me this recently, is that people can only tolerate one differential. So if you're black, you can't be a woman. And if you're a woman, you can't be black. It's a really interesting thing, and, if you think about it, it's actually true when you start to look at things."

Ashley Friedlein, CEO and co-founder of Econsultancy invites visitors to the Website to send feedback to the company's 12-point vision of the component parts of the new marketing landscape. "So what if we were to reconstitute marketing as it is today with digital and classic fully fused? What would that look like?" Feidlein asks.