Advertising Age
Talk about a tin ear! GoDaddy's Super Bowl ad featuring a lost puppy who valiantly finds his way back home, but with an ugly twist, has been pulled. It is hard to believe GoDaddy had not anticipated the revulsion it discovered after the commercial debuted on the "Today" show. It has another ad ready to go, making a cynic (but not this AdAge article) wonder if this bad press was planned in some warped attempt at earned media exposure. Well, it's getting it.
CNBC
When the company issues results after trading hours today (Tuesday), investors will be looking for details of a long-awaited plan to divest the company's stake in Chinese e-commerce company Alibaa Group That stake accounts for the majority of Yahoo's market capitalization -theoretically worth $41 of Yahoo's $49 share price.
Mother Jones
"The Unbreakable Kimmy Schmidt"—the latest from Tina Fey and the team behind "30 Rock"— comes to Netflix on March 6. The comedy series starring Ellie Kemper follows a peppy former doomsday cult victim as she tries to make a new life in New York City, having been rescued from an Indiana bunker.
Pro Football Talk
The NFL and YouTube announced a partnership today that will result in an NFL YouTube channel that makes videos directly viewable on Google searches. It's already launched.
MCV
For the 12 weeks ending December 21st, one in four British pounds spent on video games, physical music and video in the UK went to Amazon, which claimed a 25.6%
Gizmodo
To keep their existing audiences and monetization options on YouTube, the video hub is apparently forcing musicians to sign up for its Music Key streaming service. “Independent labels and artists have been protesting Google's strong-arm approach to getting them to sign on,” Gizmodo reports. “The change has a predatory flavor to it that should make any body squirm.” In its defense, Google says the change simply offers artists more opportunities to make money.
Tubefilter
The YouTube multichannel network has announced its Fullscreen Films initiative, a production-based branch focused solely on creating feature-length films.
The streaming service
unveiled plans for a new series from RocketJump, the studio behind
Video Game High School. Neither outfit is divulging details of the storyline just yet. Lionsgate will help produce it.
Huffington Post
Huffington Post's best-of-Obama selections from his Thursday live YouTube interviews with star YT personalities.
Vlogger Hank Green was up first, asking the president about drone technology, North Korea and marijuana legalization. Next,
GloZell spoke up about police brutality and same-sex marriage, while
19-year-old Bethany Mota concluded the session by touching upon cyberbullying and the power of young voices.
Guardian
Virtual reality isn’t just for video games. Rather, as the VR technology goes mainstream, some enterprising publishing are readying for what they see as the next big thing. Vice News, for one, ‘has teamed up with digital artist Chris Milk and filmmaker Spike Jonze for a ‘virtual reality news broadcast’ filmed at December’s Millions March protest rally in New York,” Guardian reports.