Vibrant Media has switched to Group M’s  staunch viewability guidelines which dictate 100% of an ad must be in view in the browser. Group M's standards are far tougher than industry guidelines established by the Media Ratings Council. Moat, a media ratings council-accredited analytics company, has verified Vibrant's native ad units fit Group M's more stringent criteria. 

Online video will inevitably become the next battleground between Marvel and DC. Marvel dominates the movie screen and DC dominates the TV screen, but the Internet is another question. 

Not really. It's a Funny or Die's satire about an Apple product its Tim Cook-character concedes is "basically useless" by itself. Includes the iStapler.

Eying a significant video expansion, Vox Media is launching an entertainment division. "Our approach is to become a programming company as much as an editorial company," Chad Mumm -- Vox creative director and soon to be head of Vox Entertainment -- tells The Hollywood Reporter. To that end, Vox has also signed with WME to develop TV and film projects. 

Ooyala's Jim O'Neill blogs that a new Nielsen ad campaign suggests the research company is reaching out to address brands and agencies' criticism that Nielsen falls down tracking viewers on Internet-connected devices like mobile phones. 

He was afraid he could become a 26-year old burnout if his videos started stalling but his accountant pointed out, 75% of his income now comes from outside his YouTube site. His new book, I Hate My Selfie, comes out today.

PepsiCo is in the throes of a global push to measure the effectiveness of its content marketing. It wants to see if social media is working as well as some of its TV campaigns from the past.

Lots of publishers are redesigning their site to make sure they satisfy advertisers' concerns about viewability problems. A year ago,  ad viewability was less a priority for Website makeovers than it is now.  

CBS will announce the launch of “Viewers to Volunteers,” or V2V, a Toyota-sponsored hub for feel-good short videos. When viewers watch clips on V2V, they accumulate credits that can then be converted into donations for a good cause of their choosing, from the Special Olympics to the Meals on Wheels Association of America.

Like real-life GamerGate, the new documentary looks at violent threats against women gamers by male players. "GTFO" is just one of several film projects on the topic.