The former top editor at Time Inc., who arrived at the Silicon Valley Internet giant in August as global editor in chief and is also an SVP there, now reports directly to CEO Marissa Mayer.

Activision Blizzard Inc., the largest US- based video game creator, is backing a new venture in which gamers will compete in from of lie audiences for major cash prizes. The effort will be led by Steven Bornstein, a former chief executive officer of the NFL Network and ESPN, and Mike Sepso, co-founder of the online eSports network Major League Gaming

YouTube made its top video creators an offer they literally couldn’t refuse. Any creator who earns a cut of ad revenue but doesn’t agree to sign its revenue share deal for its new YouTube Red $9.99 ad-free subscription will have their videos hidden from public view on both the ad-supported and ad-free tiers. 

Over the past year the number of ad-supported channels on YouTube increased by 471%, from 146,755 to 837,738 in the U.S. Meanwhile, the top 1,000 YouTube channels grew their subscriber bases by over 37% and their monthly views by 44%, says OpenSlate

YouTube Red will launch in the US on October 28th,, for free for a month, then $9.99 per month afterward. Tubefilter reports,  "Perhaps the biggest draw for the premium service will be the ad-free viewing experience it provides, but the $9.99 subscription will also include access to several of YouTube’s most enticing features, including a few that have been in the works for a long time. Subscribers will gain access to a shiny new YouTube Music app, as well as Google Play Music. YouTube Red users will also be able to download videos and watch them offline, thus making available a …

It seems everything CEO Marissa Mayer throws at Yahoo---even the metaphorical kitchen sink--doesn't help it perk up. Another disappointing quarterly earnings report.

The ratings service has talked about a total media measurement tool for year. Now, it's really coming. "What we're acutely aware of is our measurement underpins $70 billion worth of advertising," says EVP Megan Clarken tells Advertising Week. 

In a move that should concern the major studios, stolen movie platform Popcorn Time just released Browser Popcorn for Web browsers. “Rather than having to download an app, Browser Popcorn is a simple Web site that lays out available movies and shows in an interface similar to Popcorn Time, which of course is modeled after Netflix,” BGR reports.  

By mistake, the NFL Network shows a locker room video interview with a player, not realizing a few teammates behind him are butt (and otherwise) nekked. 

Well, says Vice exec Dan Miller, it makes people care about documentary subjects, and partners with social media to spread interest by showing clips.