It was re-tweeted 5,000 times right after the realistic-looking (to a point) ad ran Tuesday night.

CBS News is getting higher prices for advertising opportunities on its digital CBSN offerings than it gets for broadcast news content, CBS News President David Rhodes said at a TVNewsCheck conference.

Sports Business Journal's savvy media reporter John Ourand says, based on what he's hearing, the NFL will keep its Thursday game arrangement with CBS, but that YouTube might also stream some of those games. He predicts Apple will come away with rights to show all three NFL games from London. (Yahoo did the first London live stream this season.) He also predicts that even as ESPN loses more subscribers, it will resist an over-the-top service.

Netflix  will begin using bandwidth-saving technology, possibly next year, that will save consumers money on their data plans and help Netflix go forward in countries with slower Intenet speeds.

It’s hard out there for a video blogger. “The disconnect between internet fame and financial security is hard to comprehend for both creators and fans,” Fusion reports. More broadly, “Platforms like YouTube mirror the U.S. economy’s yawning wealth gap, and being a part of YouTube’s ‘middle class’ often means grappling daily with the cognitive dissonance of a full comments section and an empty wallet.”

Slate considers YouNow -- an app where users can broadcast themselves live on video to a crowd of unknown viewers or hide behind an anonymous screen name and join the crowd. “In theory, YouNow sounds a bit like Twitter’s real-time video feature, Periscope,” it writes. “In practice, they’re nothing alike.”

In a major coup for Apple, Taylor Swift is giving the tech giant exclusive rights to stream video from her next concert series, as well as helping on a big marketing campaign. “Apple gets access to one of the world’s biggest stars to promote its music service and more (the concert will stream on Apple TV, for instance) during the holiday shopping season,” Re/Code reports.

YouTube algorithm for detecting viral videos has a special spot on iOS, Android, and desktop. The trending tab lets you watch as viral videos spin out. ”

Amazon Prime's "Transparent," starting second season today, wins praise from Variety, for, among other things, knowing when its characters are beginning to annoy. Odd, but true, compliment.

On YouTube's list of top-watched videos are a lot of TV stars' sites that operate as an adjunct to their shows.