Accompanying the launch of a “community” section on some channels, YouTube just debuted “YouTube Hero’s” -- a set of moderation tools combined with early access to new features. “The Heroes program will award users points for different tasks that they complete,” 9To5Google reports. “For example, you will receive one point for accurately reporting a video that doesn’t follow YouTube’s community guidelines.”
Fox News host Sean Hannity has spend months praising Donald Trump. Now, he is in one of the campaign's promotional videos, raising the question of how much the network will tolerate his political involvements. In the eight-minute video, titled #HeartlandForTrump, Hannity explains the reasons he is supporting Trump, from his immigration policy to his pledges to defending the Second Amendment. (Fox later said it hadn't previously known of Hannity's participation in the video, and said "he will not be doing anything along these lines for the remainder of the election season.")
Apple and Google made tweaks to their popular mobile web browsers so video content can play automatically in Web pages, provided audio is muted. The changes could boost mobile video consumption for online publishers if they allow their videos to play automatically, and might unlock new revenue opportunities as a result. For marketers, the tweaks will enable them to automatically play video content when potential customers visit their sites.
After a long, painful decline, the music business is actually experiencing something of a recovery, Bloomberg Technology reports, citing fresh data from the RIAA. “The music business is enjoying a fragile recovery thanks to the growth of paid streaming services like Spotify Ltd. and Apple Music,” Bloomberg writes. “Retail spending on recorded music grew 8.1 percent to $3.4 billion in the first half of 2016.”
Tthe 140-character limit for tweets will only include text—as in letters, numbers, symbols or spaces. That let's users be a bit more multimedia-happy. Now, Twitter users will be able to add such imagery without limiting the volume of their prose. -- which may be good news for brands.
Hoping to be the top seller of used cars online, Vroom Inc.
has raised $50 million in a Series E round of equity funding, bringing its total capital raised to $218 million. CEO Paul Hennessy drew parallels between online travel agencies and Vroom. On the seller-side, users can upload photos of their vehicle along with a VIN number via smartphone app to attain a quote from Vroom, and soon get their cars picked up.
Vimeo is rolling out Vimeo Business. The new offering “helps companies better manage, upload and distribute their videos as well as run more effective marketing and outreach campaigns,” Bloomberg Technology reports. “The New York-based online video marketplace also is trying to differentiate itself from competitors by offering clients access to content creators who use Vimeo to manage and upload their videos.”
An online video channel created by the cofounder of parenting site Netmums has secured £2m ($2.6 million) of funding to expand its offering for mothers. Channel Mum bills itself as the "honest face of parenting" for millennial mothers. The company, which has already published 40,000 advice videos for mothers, plans to use the funding to almost double its staff from seven to 12 and create a 10,000 new videos.
Twitter’s big day arrived. This past Thursday was the first night of NFL’s Thursday Night Football, which was streamed all season on Twitter (as well as CBS and NFL Network as cable partners). Twitter reportedly beat out companies like Facebook and Amazon for the exclusive mobile stream. At the time, it was a big win for the company under the then new CEO Jack Dorsey. Now it’s time to see if the move will pay off and bring the the platform new users who are coming for the football and not necessarily for Twitter itself.
Eight major industry groups—including the Association of National Advertisers (ANA), the Interactive Advertising Bureau (IAB) Tech Lab, the American Association of Advertising Agencies (4A’s), and the post-production group AICE — are creating strong standards for video ads. The new initiative wants to improve consistency to secure high-quality results, regardless of medium.