"Betting gets at the real truth," says Brent Stinski, founder and CEO of Media Predict, which has been a fixture at Mitch Oscar's "Collaborative Alliance" meetings, where Stinski and his team have greeted attendees with offers of winning premiums like iPads if they could guess the right number of jelly beans in a jar. The jelly bean guessing game was a way of demonstrating to ad executives that betting can in fact get close to the truth.
Media Predict, which has been selling research to TV networks based on the outcomes of its fantasy betting system, believes the new "pro league" version in which people bet real money will generate more attention and better results.
The league participants won't actually be betting their own bank accounts. Media Predict is giving the best players who qualify to be in the pro league the cash accounts of $10 to $50 to play with. Stinski said the company plans to issue up to $100,000 in real money accounts to create a panel of thousands of pro league predictors.
Stinski says the service, which launched in April as a private beta, is already generating interest among Media Predicts biggest clients, which he says includes "two of the Big 4 broadcast networks, four cable networks, a major film studio, a major television studio and a major magazine publisher."