• Campaign, Friday, December 19, 2014 6:41 AM

Ebuyer.com, the online electronics retailer, has launched its first major TV sponsorship campaign with Dave, the UKTV Freeview channel, in a £2.8 million deal. Uber, the Sheffield-based ad agency, has created 11 different idents to feature on Dave and Dave ja vu between 9pm and 2am, and various daytime slots, over the weekends throughout 2015. The "big on tech" idents feature miniature toy characters interacting with life-size electronic products. One ident shows models posing provocatively in a steam mop "sauna".

Read the whole story at Campaign »