• by Amy Corr  @MediaPostOTL, August 1, 2016

Chick-fil-A launched a series of ads for its new breakfast sandwich, the Egg White Grill. The work plays off the line, "Chicken for breakfast -- it's not as crazy as you think," and stars six famous historical figures who were undoubtedly called crazy more than once. Beethoven composed great pieces of music after losing his hearing, so wanting chicken for breakfast isn't that crazy. The same goes for Michelangelo painting the Sistine Chapel and Susan B. Anthony fighting for women's right to vote. Alexander Graham Bell eats his breakfast chicken while talking on the phone and Amelia Earhart takes selfies while flying. Not good. Thomas Edison failed countless times before inventing the light bulb. Chicken for breakfast means he's just a hearty eater. The work is Chick-fil-A's first campaign outside of the "Eat Mor Chikin" cows in 20 years. Erich & Kallman created the campaign .