Nielsen Doubles Down On Digital, Acquires Visual IQ
- by Joe Mandese @mp_joemandese, September 27, 2017
Nielsen is doubling down on its diversification into digital audience analytics, announcing a deal this morning to acquire Visual IQ, a highly regarded provider of so-called “multi-touch attribution” used to measure consumer reach across “channels” and devices.
Terms of the deal were not disclosed, but it comes two years after …
or "peaking" : )