Comcast's FreeWheel: Push For Big TV Network Clients, Promotes McKee As CRO

With Comcast’s FreeWheel looking to gain more business in the ad-server space among big TV network groups, it has named company veteran Mark McKee as its U.S. chief revenue officer.

Recently, AMC Networks moved all its ad-tech needs to FreeWheel. AMC had been with Google Ad Manager.

Another major decision on ad-server business for a major TV network group will occur with ViacomCBS. Currently, CBS platforms use Google Ad Manager, while Viacom network brands uses Comcast’s FreeWheel.

The launch of one single server for all of ViacomCBS will come next year.

McKee has been the acting chief revenue officer since January 2020. He will be responsible for all FreeWheel’s U.S. sales revenue with a focus on customer experience and account strategy.

Previously, McKee had been vice president of marketing at FreeWheel, overseeing new product launches including FreeWheel Publishers Programmatic Module, Digital Full Stack in Europe and Unified decisioning offering, as well as the start of FreeWheel Media brand.



Before starting at FreeWheel in 2018, McKee was senior vice president of Videology. He also had senior positions at Joost, an internet TV tech company, and Massive Inc., an ad-tech company focused on video games.

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