YouTube on Monday plans to announce it has crossed a milestone that tallies its creator count at more than 2 million in the YouTube Partner Program (YPP), which helps creators monetize their content.
The idea to make the channels more successful also brings success to YouTube.
The number of new channels joining YPP in 2020 more than doubled when compared to the prior year.
The number of YouTube channels generating revenue of 6 figures or more rose more than 35% year-over-year in the U.S., Neal Mohan, YouTube chief product officer, wrote in a post.
YPP grew partly due to its investing in the policies, resources and products needed to protect the community and the majority of creators who produce content, he wrote. The company also cracked down on bad actors.
In Q4 2020, YouTube’s offensive view rate came in between 0.16% and 0.18%, so out of every 10,000 views on YouTube, only between 16 and 18 come from content that violates YouTube’s policies.
As a result, creators benefited from the change, and so did YouTube’s overall business growth rate.
“In Q2 2021, revenue from YouTube ads crossed $7 billion, and we paid more to YouTube creators and partners than in any quarter in our history,” he wrote.
YouTube offers plenty of programs to support creators.
For example, YPP’s self-certification creator program allows them to rate their own videos against YouTube’s advertiser-friendly guidelines. Systems verify creators’ ratings. The more accurate they are, the more the system uses their ratings over time.
Creators who accurately rate their content have seen a reduction in classifier mistakes by more than 50%.
Check processing, which automatically screens creators’ uploads for potential copyright claims and ad suitability restrictions, is another program.
This helps creators understand how their videos will monetize, and if they choose, to make edits before uploading. One digit percent of videos monetized by creators receive a yellow dollar sign icon, meaning they show limited or no ads.
There are 10 ways for creators to earn revenue, such as ads, subscriptions, branded content, merchandising, Paid Digital Goods and more.
YPP launched about 14 years ago as the “first-of-its-kind open monetization program,” where anyone on YouTube who qualified could join and start making money. During the past three years, YPP paid more than $30 billion to creators, artists, and media companies.
Now, more than two million creators participate in YPP globally, including nabt tech reviewers and entertainers who might not otherwise have a platform.
Many of these creators generate jobs and contribute to local and global economies.
In 2019 alone, YouTube’s creative network supported about 345,000 full-time jobs in the U.S. It also puts quality content on the platform for people to access free.