At an invitation-only gala on the Space X campus in Hawthorne, Calif., this evening, Elon Musk will take the wraps off the Tesla Model 3, the long-range, all-electric vehicle that - with an entry price of $35,000 - is purportedly for the masses.

The volume on the music-streaming wars turned up a couple of notches yesterday as SoundCloud announced a subscription service and Spotify reportedly has raised $1 billion in convertible debt en route to an initial public offering sometime in the next couple of years. All this after Pandora Media shook up its executive ranks Monday.

After allowing that it might be amenable to a suitor last week, Virgin America is entertaining entreaties from JetBlue and Alaska Airlines, Bloomberg Business reported yesterday. It also broke the news last week that Virgin America was talking to a financial adviser after having been being approached about a possible sale.

Despite the pounding it took from critics, Warner Bros.'s "Batman v Superman: Dawn of Justice" took in $170.1 million in North America and $254 million oversees on its opening weekend, bringing squeals of jubilation from studio executives that drowned out the collective moans and groans of the wags.

TiVo, a company whose name was on the verge of becoming a Xerox-like verb when its DVR devices introduced us to time-shifting and the 30-second skip in the early aughts, is in advanced merger talks with Rovi, a lesser-known but bigger software company that helps viewers navigate the digital entertainmentscape, "The New York Times" reports.

Joe Garagiola, who turned a lackluster professional baseball career into a star turn in the broadcast booth, on the set of the "Today Show" and in a variety of ads for everything from Doan's Pills to the Dodge Dart ("I own a Dart!"), died yesterday at 90 in Scottdale, Ariz., where he lived.

The Food and Drug Administration yesterday announced new labeling requirements for immediate-release (IR) opioid pain medications including a boxed warning about "the serious risks of misuse, abuse, addiction, overdose and death."

Hoping to expand the iPhone's presence in developing markets, Apple yesterday unveiled a $399 smartphone - the iPhone SE - that has the same camera and processing capabilities of the iPhone 6S but is housed in a 4-inch body. In addition, it showed off a smaller - 9.7-inches - model of the iPad Pro and some lesser accoutrements, such as glitzy straps for the Apple Watch, whose intro price was cut $50 to $300.

Sherwin-Williams will acquire rival paint-and-varnish maker Valspar in a deal the companies say has "an enterprise value" of about $11.3 billion with estimated annual savings of $280 million and synergies that extend beyond the aesthetic.

Admittedly bowing to public pressure and cognizant of Millennial-driven changes in expectations, SeaWorld Entertainment announced yesterday that it would no longer breed orca whales in captivity and would end the theatrical shows featuring the so-called "killer whales" performing tricks for treats.