This is the second whistleblower case involving Prezista and Intelence marketing by Johnson & Johnson.

Experts say Trump's "shotgun approach" to auto tariffs will raise prices for everything from used cars to insurance premiums and repair costs.

The bill is in response to the trend of preteens buying makeup and skincare products with ingredients designed for adults.

As Target feels continued backlash, marketers are waking up to the cost of lost trust.

All the feel-good ad campaigns by hotels, airlines and tourism organizations fly in the face of news stories about detentions at the U.S. border.

But McDonald's ended a pilot AI program last July after customers reported the tool got orders wrong.

Ultimately, young shoppers simply moved on from the Forever 21 brand, experts said.

Ohtani has about 20 active sponsorship deals at any time, like with the Japanese drugmaker Kowa and with New Balance.

Acquiring one of the biggest brands in the healthy soda space, PepsiCo takes a different tack than Coca-Cola did with its launch of Simply Pop.

What started as Four Seasons properties simply providing backdrops has evolved into a strategic marketing partnership with HBO and Max.