Marketing Daily Editions for January 2015
Marketing Daily - Friday, Jan. 30, 2015
TurboTax Corrects Its Return, Again
PepsiCo's Winning Retail Game Plan Allows For Few Time-Outs
Where Have You Gone, Go Daddy?
In Pre-Bowl Spot Lexus Touts RC F With RC (Radio-Controlled) Cars
A Fool, A Fool! I Met A Fool In The Forest!
PSAs That Pack A Punch: Domestic Violence's Star Turn
An Open Letter To The Most Important Viewers Of The Big Game
Pet Market Driven By Uptick in Small Dogs, Aging Pets
The Redskins Should Change Their Name For The Sake Of Their Brand
Hill Holliday Crafts Soulful Sock-Puppet
Marketing Daily - Wednesday, Jan. 28, 2015
Is GoDaddy Up To Its Old Tricks?
Hot Spot: No More Speaks Up In Scary PSA
Snowmageddon? Bah, Auto Sales Will Stay Strong
McDonald's Super Bowl Ad Sneak Peek Promises 'New Form of Payment'
Tales From Toyland: 2014 Ends Higher, After All
Campaign Reminds Us Golf, Air Conditioning Season Coming Someday
Hyundai Renews Deal With Grammys With Third 'Amplifier' Program
Valentine's Day Spending To Hit Record $19 Billion
Cosi Turns Profit With Healthy Menu
Marketing Daily - Tuesday, Jan. 27, 2015
Mattel Looking For A CEO To Reboot Culture, Rejuvenate Sales
Hot Spot: In Old Spice Nightmare, Crews Marries Self
Coke Airing Super Bowl Ad Teasers on TV; Also Offering Supporting Videos Online
Car Owners Like Connected-Vehicle Features, But Only 30% Have Them
Whirlpool Asks Fans To Sing Caregivers' Praises
Average Super Bowl Spending To Be $77.88
Merrell, Oculus Rift Take Virtual Hike Through Sundance
Beauty And The Geek
Marketing Daily - Monday, Jan. 26, 2015
Coming To WiFi (Perhaps) Near You: Cheap Mobile Phone Service
Hot Spot: Now You See Her, Now You Don't?
Chester Cheetah Gets Sweet On Easter
Stella Artois Partners With For Awareness Campaign
AC/DC In D.C. As Automakers Reveal Electric And Hydrogen Plans
Q&A: The Rise Of 'Buy Our Product, Change The World' Positioning
Most Brands Aren't Getting What They Are Paying For In Super Bowl
Top 7 Things Nobody Will Miss When The Internet Disappears
How To Pitch VC Funders
Marketing Daily - Friday, Jan. 23, 2015
As Sales And Profits Surge, Starbucks Names A Techie COO
Hot Spot: The Angels' Not-So-Secret Super Bowl Play
Spartan Race Hands Off To Whole Foods
Skittles Releases Second Teaser for Super Bowl
HBO's OTT Offering Could Change Pay-TV Game
Back In Super Bowl For First Time In Two Decades, Nissan Teases Theme
Snapchat Story, Pre-Game Spot To Support New Mtn Dew Kickstart Flavors
Affluent Travelers Tougher For Marketers To Reach
I Cried That I Had No Bread Bags For My Shoes -- And Then I Met A Man With No Feet
Policy Sets Tone At Washington Auto Show
Marketing Daily - Thursday, Jan. 22, 2015
Hot Spot: Sad Tribute, Fresh Angst
Melvin Gordon, Who Expanded Secretive Tootsie Roll Industries, Dies At 95
Snickers Teases Super Bowl Ad; Challenges Fans To Trigger Pre-Game Full-Ad Release
For Plus-Size Line, Target Taps Social's Sway
Brands Fail To Keep Up With Rising Expectations
Tanqueray 'Trunk Show' To Feature Entrepreneurial Mentoring Panel
Newcastle 'Milks' Pre-Game Buzz
In Costa Rica, American Workers Are Endangered Species
Marketing Daily - Wednesday, Jan. 21, 2015
Walmart Looks To Cash In On Tax Returns
Hot Spot: H&M Teases With Beckham
Mazda Leaps Off The Page In Norway With 3D Ads
Super Bowl Winner? This Year, Odds Are On Daddy
Kellogg Seeks Input In New 'Open for Breakfast' Campaign
Mophie Bets On Exciting Super Bowl
Menopause Supplement Launches 'Monologues' Campaign
Millennials Are Brand Loyal, But Product Quality Is Key
Product Is The New Media, So Turn Your Product On
Marketing Daily - Tuesday, Jan. 20, 2015
Lights, Camera, Amazon!
DiGiorno Taps Terry Bradshaw For Online Super Bowl Push
Q&A: How Income Predicts Honesty
Marriott Offers GoPro Cameras For Guests
Fast-Food Ads Fared Well Among Millennials Last Year
Alcohol Ads Linked To Underage Drinking
Omelet Cooks Up Campaign For Gardein
Rich Countries Ads Should Be Emotional; In Poor Countries, Practical
Mercedes-Benz Will Lose Talent In Move To Atlanta
Boston Taxi Drivers Sue City Over Uber, Lyft
Traditional Vendors Protests Wal-Mart Expansion Plans In India
Marketing Daily - Monday, Jan. 19, 2015
Hot Spot: NBA Livin' 'The Dream'
With Cross-gender Appeal, "American Sniper" Sets Box Office Records
Used Car Dealers And Carny Folk....You're Lookin' Good!
Toyota Goes With A Simple Message For Super Bowl: Dads Matter
Can P&G Help Me Love My Shirts?
For Best Buy, TVs Are Strong, Tablets Weak
Overarching Concerns About McDonald's
BW3 Turns Social Commentary Into Game Recaps
Los Angeles Considers Alcohol Ad Ban
Gorton's Teams With SparkPeople On 'Realistic Resolution' Challenge
Hot Spot: State Farm Finds Its Vanishing Agents
Marketing Daily - Friday, Jan. 16, 2015
Hot Spot: Behind That Gay Dads Photo
Google Pulls The Shades On Glass; Fadell To Lead Future Development
Target Tells Canada, 'So Long, Eh?'
Chubb Urges 'Insurance Against Regret'
Dunnhumby: Fermented, Small-Batch Among 2015's Biggest Food Trends
Streaming Media Brands Garner 2014 Buzz
Harley-Davidson Makes Long-Term Relationship With Sturgis Official
Wendy's Drops Soda From Kids' Menus
Why This Home Automation Commercial Fails
« Previous Entries