How a study brand can accelerate your clinical development program.

Why is it that the average teenager has a clearer recognition of Kim Kardashian's wardrobe than the colors that comprise a healthy meal? This reflects a critical insight about health and wellness: people lack an understanding of why an illness occurs in the first place and what could have been done to prevent it.

Today's mom expects brands to market with her rather than to her. She wants to know how a brand can save her time, save her money, or make her job a little easier, among other things. So, it's no surprise that one area of healthcare marketing that appears to be gaining a lot of ground with this audience is something called "Behavioral Support Programs."

"Content is king." "It's all about the content." "All good social media efforts start and stop with good content." No matter what tired, overused cliché you use, the prevailing thought is that without creating killer content, your social media efforts are doomed.

Over the past few months, an increasing part of my job has involved some interesting intersections of data, web publishing, apps and communities. These have emerged in various forms and have faced a range of challenges.

The moment of truth is the point at which the knowledge and attitudes of the sufferer confront the preferences of the physician. By the time this meeting takes place, the sufferer is aware of the condition and has some knowledge of treatments.

We're all in the health space whether it's health marketing, advertising, social media or content. As time goes by, we all get busy and, even though we talk about it all the time, we forget to take care of our own health. 2011 is here and the demands on every online health marketer continue to increase: for some, at an exponential rate.

If your research study is utilizing a website to help drive patient recruitment, here are a few tips to increase traffic and decrease bounce rates.

Here is my take on five tech trends in healthcare marketing and how to anticipate them in 2011.

Have you ever thought about what you'd do if you were tasked with developing a digital marketing campaign for two over-the-counter brands under one portfolio?