by Gavin O'Malley on Sep 1, 11:46 AM
For years, industry experts dangled the divination that mobile was just about to take over the world. Now -- while it took time for the technology to develop, for the right systems to take shape, and for consumers to buy the right gadgets -- the age of mobile has very clearly come. That fact is further supported by a fresh forecast from eMarketer, which -- for the first time ever -- expects mobile to overtake desktop ad spending this year.