By now, you'd think most marketers would have a clearly defined long-term mobile strategy. However, you'd be wrong. For reasons that escape me, just one in five companies around the globe have a defined mobile strategy that goes back at least 12 months. That's according to new research from Adobe, which included feedback from 4,000 marketers and digital professionals.
Facebook released its second quarter earnings report this week, revealing that the company now has a host of new monthly active users, and proving once again that the social network does audience engagement better than just about everyone else.
By now, Pinterest has pretty well proven its value to brands. But, there's always room for improvement. With that in mind, the pin-sharing platform just scored Gunnard Johnson to head measurement science and insights.
In keeping with this week's m-commerce theme, the Association of National Advertisers and GfK have some new research out showing just how important mobile has become to shopper marketing campaigns. Specifically, shopper marketing has progressed from only driving short-term sales to motivating shopper behavior more broadly, the ANA and GfK find.
How is the mobile revolution reshaping search, shopping, and customer relationship management? That's a big question, of course, but some new findings from Hitwise -- a division of Connexity -- point us in the right direction.
Facebook has truly gone mobile. Yes, the tech giant has completed its first full-scale test flight of Aquila: a solar-powered Stealth Bomber-shaped drone that brings broadband Web access to remote regions of the world. And that's the point. With its virtually limitless resources, Facebook is on a mission to get every person on the planet commenting on, and, well, using Facebook.
Smartwatches will have their day -- there's no doubt. But we're not there yet. Blame the limits of technology or high consumer expectations, but the smartwatch revolution has definitely stalled. For the first time, in fact, the worldwide smartwatch market saw a year-over-year decline of 32%, according to preliminary data from IDC's latest Worldwide Quarterly Wearable Device Tracker report.
Must be something in the Brazilian water.WhatsApp, the popular Facebook-owned over-the-top (OTT) messaging service, was blocked again in Brazil yesterday for failure to comply in a criminal case, though very briefly.
Of late, Twitter has been naming live-video partners with such frequency that new ones hardly seem worth mentioning. But a new deal with the NBA just got our attention.
Sorry, marketers, but brands carry relatively little weight when consumers are ready for a new smartphone -- or, at least, that's according to international research commissioned by Havas Group's Socialyse.