by Steve Smith on Aug 31, 8:00 AM
The cost of acquiring a loyal app user has been creeping up over the last three months. Still, the mantra around mobile investment lately has been "cheap." Publishers may not want to support that sentiment for very long.
by Steve Smith on Aug 30, 8:03 AM
About a third of mobile apps measured by location analytics firm Placed actually were being used while the owner was in motion. Get used to it. The meaning of "context" is not going to get any simpler.
by Steve Smith on Aug 29, 8:45 AM
From language to tone to responses to your body language, the Apple Genius Bar interaction with customers is supposed to be carefully managed. Somewhere in the ether, Steve is smiling at the sheer control freakery of it all.
by Steve Smith on Aug 28, 10:22 AM
"WSJ" and Tout are giving over 2000 reporters the ability to capture and post video clips from the field. WorldStream is offering a video feed of edited but relatively raw video from the field sometimes minutes after it occurs.
by Steve Smith on Aug 27, 7:20 AM
Leading economic indicators now get an app of their own. For wonks and marketers, Sapient and the Census Bureau have partnered on an app that offers an up-to-the-minute snapshot of critical market data.
by Steve Smith on Aug 24, 7:40 AM
While still not a lot of fun, Facebook for smartphones and tablets became more tolerable this week. But they remind us that the new bar of design on touchscreens should not be "ease" but '"joy of use."
by Steve Smith on Aug 23, 9:52 AM
Hipstamatic has gotten a deserved cult following for its deeper brand of nostalgic photo editing on iOS. But the app is also exploring a great model for integrating brands into what users already like to do.
by Steve Smith on Aug 22, 8:16 AM
By 2016 there should be 250 million tablets shipping, says Generator Research. The problem for Microsoft may be that too few of them will carry the Windows OS.
by Steve Smith on Aug 21, 8:40 AM
Call it an interesting outlier, but Sony's Crackle has an interesting play to make despite itself -- a free, on-demand video service with semi-premium content.
by Steve Smith on Aug 20, 8:52 AM
Mobile ad exchange MoPub reports considerably strong activity across its RTB marketplace in the last quarter. Echoing other reports, it finds that iPad ad units are performing especially well.