Think marketers have made peace with Facebook over its recent restatement of average video views? Not quite.
As promised over the summer, Apple is officially adding Search Ads to its App Store. Funds permitting, that means developers now have a simple way of showing off their apps to potential users.
In its latest stab at mass-market relevance, Twitter plans to give regular users the power to make their own Moments. Set for a gradual rollout on Twitter's mobile apps, the change means that any Joe or Jane will soon be able to publish collections of tweets about certain subjects -- until now a privilege reserved for Twitter's own editors.
Hoping to get ad buyers and sellers on the same page, the DMA on Tuesday unveiled a "cross-device identity solutions RFI template." The "exposure draft" outlines many of the questions that marketers and publishers are currently asking -- or should be asking -- about cross-device vendors, along with a list of relevant terms and definitions.
The ongoing mobile revolution is forcing marketers to reevaluate, well, pretty much everything. To that end, the Interactive Advertising Bureau (IAB) just released a total overhaul of its "Standard Ad Unit Portfolio" for public comment.
This may not come as a huge surprise, but a clear majority of digital brands consider themselves to be pretty immature. That's according to fresh findings from Adobe, which surveyed 735 digital pros in the United States, the United Kingdom, France and Germany. Rather than emotional or developmental maturity, Adobe wanted to know how well equipped marketers were to face current and future digital challenges. In response, a mere 19% of domestic marketing pros said their organizations were digitally mature.
Whether its users like it or not, Instagram has gotten very cozy with Madison Avenue and the broader business community. In the past six months, in fact, the social network has more than doubled its ad base to roughly half a million brands.
For better or worse, people are getting seriously pumped for the upcoming presidential debates. To harness some of this excitement, Twitter plans to stream Bloomberg Television's live broadcast of the brawls directly on its platform.
Broadening its effort to bridge the divide between the virtual and real world, Facebook is expanding its dynamic ads to brick-and-mortar retail. Among other benefits, this change should make it easier for businesses to customize creative for different store locations based on local product availability, pricing or promotions.
From Facebook Messenger to WhatsApp to Snapchat, businesses had better know their way around popular messaging apps. Otherwise, they're missing out on some lucrative opportunities, according to fresh findings from Forrester.