Is it getting cheaper to drive app installs across iOS and Android devices? Yes -- at least according to fresh findings from Fiksu DSP.

In some respects, the mobile boom is officially over in the States. Indeed, Adobe's latest global mobile report found double-digit declines in both app installs (38%) and launches (28%) over the past two years.

In 2021, Snap, Inc. will soak up ad revenues in the neighborhood of $2 billion to $3.4 billion, according to a fresh forecast from Pivotal Research. That wide range is largely due to Snap's immaturity, according to Pivotal analyst Brian Wieser.

When it comes to getting their mobile service, millennials aren't married to traditional providers. That's according to a new study of about 1,000 millennials in the U.S., U.K., Brazil and Australia, which was commissioned by telecom services provider CSG Systems International.

Bring on the content! That's what Instagram is telling users with its new invitation to share multiple photos and videos in single posts.

Though not yet on par with YouTube, Snap is increasingly well positioned to capture "TV money," analysts suggest. Relative to Google's video hub, "Snap will increasingly be able to do the same as well," Pivotal Research analyst Brian Wieser predicts in a new investor note.

Ahead of its big IPO, Snap, Inc. is losing one of its top ad executives. Yes, about a year after leaving Facebook for the Snapchat parent, Sriram Krishnan is heading for the door. Of course, the timing stinks for Snap. The company is in full road-show mode, as it tries to get investors pumped for its highly-anticipated IPO.

Sufficiently vague, there are many ways to read the vision for Facebook's future that Mark Zuckerberg laid out on Thursday.

Snap, Inc. expects to sell its stock between $14 and $16 per share, the tech darling revealed in an S-1 document filed with the Securities and Exchange Commission on Thursday. By offering 200 million shares, that should value the Snapchat parent anywhere between $16 billion and $18.5 billion.

Among other factors, marketers can thank mobile for slowing the adoption of ad blockers among millennials.That's because mobile ad blockers are often not as effective on mobile -- and especially within apps -- as they are on desktops and laptops, eMarketer notes in a new report.