by Gavin O'Malley on Feb 28, 3:53 PM
Is it getting cheaper to drive app installs across iOS and Android devices? Yes -- at least according to fresh findings from Fiksu DSP.
by Gavin O'Malley on Feb 27, 3:30 PM
In some respects, the mobile boom is officially over in the States. Indeed, Adobe's latest global mobile report found double-digit declines in both app installs (38%) and launches (28%) over the past two years.
by Gavin O'Malley on Feb 24, 2:12 PM
In 2021, Snap, Inc. will soak up ad revenues in the neighborhood of $2 billion to $3.4 billion, according to a fresh forecast from Pivotal Research. That wide range is largely due to Snap's immaturity, according to Pivotal analyst Brian Wieser.
by Gavin O'Malley on Feb 23, 12:12 PM
When it comes to getting their mobile service, millennials aren't married to traditional providers. That's according to a new study of about 1,000 millennials in the U.S., U.K., Brazil and Australia, which was commissioned by telecom services provider CSG Systems International.
by Gavin O'Malley on Feb 22, 3:00 PM
Bring on the content! That's what Instagram is telling users with its new invitation to share multiple photos and videos in single posts.
by Gavin O'Malley on Feb 21, 2:51 PM
Though not yet on par with YouTube, Snap is increasingly well positioned to capture "TV money," analysts suggest. Relative to Google's video hub, "Snap will increasingly be able to do the same as well," Pivotal Research analyst Brian Wieser predicts in a new investor note.
by Gavin O'Malley on Feb 20, 1:32 PM
Ahead of its big IPO, Snap, Inc. is losing one of its top ad executives. Yes, about a year after leaving Facebook for the Snapchat parent, Sriram Krishnan is heading for the door. Of course, the timing stinks for Snap. The company is in full road-show mode, as it tries to get investors pumped for its highly-anticipated IPO.
by Gavin O'Malley on Feb 17, 3:32 PM
Sufficiently vague, there are many ways to read the vision for Facebook's future that Mark Zuckerberg laid out on Thursday.
by Gavin O'Malley on Feb 16, 4:40 PM
Snap, Inc. expects to sell its stock between $14 and $16 per share, the tech darling revealed in an S-1 document filed with the Securities and Exchange Commission on Thursday. By offering 200 million shares, that should value the Snapchat parent anywhere between $16 billion and $18.5 billion.
by Gavin O'Malley on Feb 15, 3:24 PM
Among other factors, marketers can thank mobile for slowing the adoption of ad blockers among millennials.That's because mobile ad blockers are often not as effective on mobile -- and especially within apps -- as they are on desktops and laptops, eMarketer notes in a new report.