• Nickelodeon Subscription App Coming Soon
    Overtaxed or merely lazy parents, take heart! You will soon have yet another source of kid-friendly mobile content to serve up to your beloved offspring when they just won't shut... um, stop clamoring for educational video.
  • Facebook Mobilizes Ad Manager
    Facebook finally brings its Ads Manager into the app world. Aimed at small and medium businesses, the new tool provides design flexibility and more timely alerts about when ads are about to stop running.
  • Digital Advertising Alliance Unveils Mobile Privacy Options
    The Digital Advertising Alliance is helping keep the industry on the right side of the privacy issue with this week's unveiling of two new tools that should help consumers control mobile privacy -- one for apps and one for the mobile Web.
  • Mobile Fraud Set to 'Explode'
    Mobile commerce is growing by leaps and bounds, which is great news. Still, there's a dark side to this trend, as it will also offer opportunities for criminals to defraud companies. Indeed, business losses due to mobile fraud are going to "explode" over the next couple of years, according to a new study by J. Gold Associates, which surveyed 250 organizations about their mobile activities and plans through 2020.
  • Four In Ten Shoppers Compare Prices In-Store
    Almost half (40%) of mobile devices users around the world use them to compare prices while they're in stores, according to a new global survey of 25,000 mobile phone owners by GfK. The number is a bit lower in the U.S., at 37%, with men slightly more likely than women to engage in mobile price comparison.
  • Chinese New Year's Red Envelopes Go Mobile
    With China leading the world in mobile adoption, it's no surprise the traditional red envelopes of the New Year are migrating to mobile payment systems, allowing givers to send money to recipients far and near conveniently and securely.
  • Oh, The Places We'll Go: IAB Ties ROI To Location Data
    A new primer from the IAB demonstrates how location data from mobile is not just for mobile ad targeting. Increasingly, it is playing a role in attribution for all manner of ad exposures -- even for TV audience segmentation and targeting.
  • Mobile Game Revenues Will Pass Console Revs This Year
    Mobile media is changing everything, including how we waste our time, thanks to highly addictive mobile games like Angry Birds and Candy Crush Saga. In keeping with this trend, mobile game revenues will surpass console games worldwide this year, according to a new forecast from gaming market research firm Newzoo.
  • Thomson Reuters Launches BoardLink App For Big Shots
    Are you kind of a big deal? Do you nod knowingly when you hear words like "corporate governance" or "fiduciary duty"? Well, then, Thomson Reuters has an app for you: the new iPhone app version of the business information publisher's BoardLink service, a secure, collaborative workflow app designed for corporate boards of directors.
  • Unpinning: Pinterest Kills Affiliate Links And Ramps Its Own Monetization
    In the name of improved user experience, Pinterest scrubbed its site of all affiliate links late last week, depriving some power pinners of a source of their revenue. Not coincidentally, the company is rolling out its own monetization schemes.
« Previous Entries