by Erik Sass on Feb 13, 11:46 AM
In an interesting twist on the whole mobile payments trend, Visa announced it will begin tracking mobile devices to combat credit-card fraud -- even when the credit card isn't linked to the mobile device with a payment app.
by Steve Smith on Feb 12, 10:31 AM
Each app category has its own rhythm of use throughout the day, but 8 p.m. is peak overall. Perhaps more important for marketers is not just when they can reach the largest crowd with their message -- but whether the user is in a position to respond to it.
by Erik Sass on Feb 11, 12:04 PM
This week brought a number of new location-based mobile marketing services that will enable brands to reach consumers with product messages when shoppers are near the potential point of sale.
by Erik Sass on Feb 10, 11:35 AM
If you're looking for a laboratory to investigate the impact of new technology on human behavior, and also just sheer unapologetic weirdness, Japanese youth culture is the place to go. Bagel heads? Old news! Zentai? Spandex body suits are so last year. In the future that is now, we're all cyborgs, thanks to mobile devices! Thanks, mobile devices!
by Steve Smith on Feb 9, 10:35 AM
Messaging apps were far and away the most popular category of apps used during last week's game. But a wild ebb and flow of app usage shows just how delicate the two-screen dance has become.
by Erik Sass on Feb 6, 11:19 AM
Roughly half (44%) of British women admitted to regularly checking their partner's mobile device in order to make sure they aren't up to anything naughty, according to a new survey by Samsung. Meanwhile, 36% of British men admit to doing the same thing.
by Steve Smith on Feb 5, 12:50 PM
How do you get rapid scrollers to pay attention to your in-feed video ad? Well, it better not look much like a typical TV spot or even a pre-roll. Start with asking if the spot make sense even with the sound off.
by Erik Sass on Feb 4, 12:17 PM
While mobile shopping's killer app is supposed to be "showrooming" in brick-and-mortar establishments, it turns out far more people are using their mobile devices to shop from home -- perhaps because we're just too lazy to get up and walk all the way over to the computer. That's according to a survey of over 1,600 U.S. adults who have made purchases via their mobile phones, conducted by Contact Solutions in November 2014.
by Erik Sass on Feb 3, 11:59 AM
Over the last few years smartphones and tablets have become ubiquitous, with little understanding of their effects on users' cognition and psychology. Now there is growing concern about their effect on childhood development in particular. Two studies published this week suggest mobile devices can have a harmful effect on teens and toddlers.
by Steve Smith on Feb 2, 10:24 AM
The same augmented reality and virtual raeality tools that marketers imagine will help them reach consumers in new ways, may also be used by consumers to turn brands off -- literally.
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