The promise of the Internet of things for marketers is the power to connect us more effectively with the people and things that are integral to our everyday lives. It is not "value add," but finding and connecting what is valuable to people.
ABC News strips down the second-screen experience to a series of emoticons and canned audio feedback. They call it an "emotional intelligence layer" -- but there is something regressive about seeing the mechanical audience response track restored.
The wesawit app lets you drop into the party, just about anywhere, by aggregating the visual streams of content that people are producing at live events nationwide. The experience it creates is unique, and speaks to the way that mobility plays with our traditional sense of place.
Online buying may not just be migrating to devices. M-commerce may actually be helping e-commerce to expand more rapidly because people now have more reason and opportunity to shop outside of stores and even off of the desktop.
Even grocery shoppers are starting to consider how mobile apps can fit into their in-store shopping routine. Surprisingly, one of the things they want most is a voice.
The creative sponsored posts Tumblr introduced to its Web property a year ago finally migrate to mobile this week. And they remind us that good native advertising forces marketers to think differently.
BBC America has partnered with Twitter to Tweet video clips that are synchronized to on-air programming. It is quite possible that Twitter's narrow stream of content is really all most TV viewers want in a second-screen experience.
Twitter's new music app may be what it looks like when a social network seriously strives to be a media company. It has crafted a very compelling music discovery tool that also renders kludgy content into something elegant.
The share of mobile clicks and spend in search advertising is moving -- just as quickly as everything else -- from desktop to devices.
When it comes to second-screen synchronized viewing, viewers seem to be as much in test mode as the networks and advertisers are. GfK research found that about half of those who have a TV network on their devices have tried it with synchronized content.