by Gavin O'Malley on Aug 31, 2:42 PM
Pinch away, people! Yes, Instagram is finally inviting users zoom in on photos and video in the feeds with a single pinch. "Zoom is one of the most requested features from the community, and it's finally here," a company spokeswoman tells me.
by Gavin O'Malley on Aug 30, 2:24 PM
There are few things that American consumers love more than Facebook and deals. Trying to align these national pastimes, the social giant just redesigned Offers, a mostly mobile service that helps consumers claim, organize and redeem coupons and promotions.
by Gavin O'Malley on Aug 29, 2:22 PM
Think Snapchat's popularity is peaking? Think again. The creative messaging app is poised for at least two more years of double-digit growth, according to a forecast from eMarketer.
by Gavin O'Malley on Aug 26, 1:29 PM
If you want a successful app, be prepared to "commit to flawless execution," Robert Brown, senior manager of interactive marketing at Nissan North America, told his envious audience at MediaPost's Brand Insider Summit.
by Gavin O'Malley on Aug 25, 12:50 PM
When Facebook gobbled up WhatsApp in 2014, everyone assumed that the social giant would wreck the app by betraying its strict privacy standards. It was believed to be only a matter of time before Facebook began mining WhatsApp user data for all it's worth -- and flooding the app with ads.
by Ben Frederick on Aug 24, 12:51 PM
Google announced a couple of updates to its mobile search results this week, including downgrading sites that show mobile interstitial ads.
by Gavin O'Malley on Aug 23, 2:01 PM
This forward-leaning segment captured 24.3% of all ad dollars spent on performance campaigns during the second quarter. Among those campaigns, the most successful have been for apps that offer daily utility to users, such as those that increase photo storage or track stocks.
by Gavin O'Malley on Aug 22, 1:51 PM
Remarkably, considering all the bad press leading up to it, people had mostly good things to say about the XXXI Olympiad. In fact, about 81% of all social mentions were positive.
by Gavin O'Malley on Aug 19, 2:04 PM
What took you so long, Twitter?! As with so many features that Twitter takes forever to develop, that was my response to a new quality filter that the social giant is rolling out this week.
by Ben Frederick on Aug 18, 12:04 PM