How do brands get the attention of mobile users? Coupons and promotions are still pretty effective -- and, somewhat surprisingly, young users are more receptive to this type of message. When it comes to clicking on mobile ads, in fact, 19% of millennials say that coupons and promotions are their main motivator, according to Nielsen's latest Connected Device report.
Complicating the respective strategies of Apple, Microsoft, and Facebook, Google just unveiled a super-simple 1-to-1 video-calling app dubbed Duo. To use the app, users only need a phone number. That's right -- no separate account is required, and the app doesn't care what mobile operating system you're using.
Earlier this summer, I applauded Twitter for adding a virtual #Stickers feature. Letting users stick silly sunglasses, clown faces, and tiaras onto their photos added an element of fun that had been sorely missing from the network. Of course, I'm not the only fan of fun, which many analysts think is the secret to Snapchat's success.
Popularity aside, how is Pokemon Go doing financially? Pretty well, according to fresh findings from the pollsters at YouGov. So far, players have spent (wasted?) more than $250 million on coins, eggs, incubators, and other virtual items that help them advance in the game. Specifically, in-app payments surpassed $268 million just five weeks after the game's launch.
Google announced recently that it was expanding its Accelerated Mobile Pages (AMP) to the wider Web. Which basically means two things: the mobile Web is about to get much faster, and it will be more difficult to track consumers as they move through the funnel on mobile.
Judging by all the arresting headlines over the past 24 hours, you'd think Facebook's decision to block the ad-blockers was a big deal. You might even think the Web's most powerful platform was saving the entire digital ecosystem by standing up to the purveyors of technology that threatens its very existence. However, you'd be mistaken.
While it can't cure all that ails Twitter, the success of Moments has been a source of optimism for the social giant. To keep the party going, Twitter is expanding Moments to include more influencers, brands, partner publishers -- and, in the coming months, everyone else. The question is whether or not Twitter can successfully scale a service that has relied on a team of experienced content curators.
To answer the question in the head: Not a whole lot. In the cat-and-mouse game that is the constantly evolving world of ad fraud, the most that can feasibly be done is stop fraudsters from doing what they're currently doing -- but there isn't really a way to stop them from innovating new methods of stealing dollars, says Antoni Kolev, VP of product at Forensiq.
New York Times deputy sports editor Sam Manchester will be heading up an new project for the legacy publishing giant: sending out SMS updates for the Rio Olympics, including GIFs, photos and personal dispatches.
iOS developers have been paid $50 billion from Apple's App Store, according to tweets from Apple CEO Tim Cook. July has been a record month in the App store in terms of monthly billing to advertisers (Pokemon Go has obviously contributed more than its fair share to that, with 100 million downloads and earnings of $10 million a day, as reported yesterday).