Ad blockers and declining ad effectiveness have forced marketers to switch tactics and focus more on real-time, owned and shared media. That change has brought a shift in strategy to content marketing, according to a report titled, "The Eclipse of Online Ads," from Rebecca Lieb, funded by ScribbleLive.
Among mobile marketers, what is separating the winners from the losers? Well, top mobile teams are nearly 200% more likely to use deep links that drive users to directly download their apps, according to the latest State of Marketing report from Salesforce.
"Thanks -- we're good." After months of battling Apple, that's basically what the feds just told the tech giant. According to a new court filing, the FBI successfully broke into the San Bernardino shooters' iPhone without Apple's help.
Periscope is on top of the world. In honor of its one-year anniversary, the live-streaming service is sharing some very impressive metrics. Since its launch in March of 2015, Periscope has been used for more that 200 million broadcasts, according to Twitter's live-streaming unit. For Twitter, the only problem is that its rivals have no intention of letting Periscope own the live-streaming space.
To rival Netflix and Amazon as a bona fide entertainment platform, Apple knows that original content is a must. It's the only way to truly differentiate your service, and hit shows are priceless from a marketing perspective. But, a show about apps?! Yes, the tech giant has enlisted Will.i.am and veteran TV execs, Ben Silverman and Howard Owens, to develop a non-scripted series about apps.
Search giant Google, owner of YouTube, creator of Android, and nemesis of Facebook, is reportedly creating a live-streaming app called YouTube Connect. The app is modeled after Twitter's Periscope and Facebook Live, and will be available for Android and iOS.
As part of a broader moneymaking push, Pinterest debuted Cinematic Pins last summer. They're video-based Promoted Pins that users can control by scrolling up and down their mobile devices, and Pinterest swore that they'd produce big results for brand partners. A year later, it looks like Pinterest kept its promise, according to some new data from Millward Brown.
Despite the usual buzz, Apple didn't break any new ground on Monday. It upgraded its 4-inch iPhone and iPad Pro, and showed off a new Watch strap. That's it. No one was expecting any big surprises, and the new offerings shouldn't change anyone's take on the challenges facing Apple.
This year, the transaction value of mobile, online, and contactless payments will hit $3.6 trillion -- up a fifth from $3 trillion, last year. That's according to a new forecast from Juniper Research, which attributes the growth to further scaling up of infrastructure rollout and increased card payment limits in key markets.
In a major coup, T-Mobile just persuaded YouTube and Google Play Movies & TV to join its "Binge On" program. The service lets subscribers stream selected content without it counting against their mobile data plans. Along with the breadth of Google's video properties, the deal is particularly huge because the search giant was once a big critic of "Binge On." Not unlike its position on net neutrality, Google argued that the program unfairly throttled non-partner video services without consumer consent.