Tweets supporting more than 140 characters at a time?! Anarchy! Blood in the streets! Seriously, though, the rumored development is long overdue, and, well, who could ague with it?
Just a couple years back, few would have believed that smartphones could emerge as the ecommerce channel of choice among most consumers. The screens are too small, critics said. The load times are too slow, they said. It just doesn't seem safe, they said. What critics clearly failed to consider was the convenience that phones would soon offer. The gadgets are now by our side virtually 24 hours a day. That, and rapid improvements in design, connectivity speeds, and ecommerce interfaces have taken mcommerce mainstream. Indeed, top retailers are now generating almost 50% of sales from mobile, according to new …
Between the App Store's first large-scale attack, a lukewarm reception for its latest iPads, and an unsteady stock price, Apple was in need of some good news. This appears to have come in the form of record iPhone sales. Apple says it sold more than 13 million new iPhone 6s and iPhone 6s Plus models just three days after their launch.
Poor Google. After struggling for years to make right with antitrust authorities around the world, the search giant is reportedly facing fresh scrutiny here at home. And, as with more recent cases, the issue is a distinctly mobile one.
Most mobile marketers will agree: Everyone hates mobile ads. I submit for your consideration two pieces of evidence for this statement. On mobile, about 50% of ad clicks are accidental, and ad blockers have been leading sales in Apple's App Store pretty much since the company announced it would be supporting those products.
Congratulations are in order for Instagram, which has officially surpassed 400 million users, and is rapidly on its way to half a billion. And, mobile deserves all the credit. Well, maybe not all of it, but the site's ascension would certainly have been improbable without the simultaneous mobile boom.
In mobile -- as in life -- it's important to remember where you came from, and what got you to the place where you presently stand. For mobile, that's music. Yes, music (combined with audio broadcasting) was for many years the only reason we carried around bulky gadgets -- many of which were actually "connected" and ad-supported. This is more than just a historical footnote. Music still contributes to the bottom lines of mobile leaders from Apple to Pandora.
To the chagrin of many a respectable developer, Apple has always been known to have the toughest app-review protocols in the business. That's why news of the iOS App Store's first large-scale attack is so surprising. As of Sunday, Apple said it was busy ridding its marketplace of malicious iPhone and iPad programs implicated in the assault.
Confirming the worst fears of publishers and other app developers, ad blockers are flying off the virtual shelves of Apple's App Store. This comes on the heels of Apple releasing a new version of its mobile operating system, iOS 9, which for the first time allowed for ad-blocking capabilities on iPhones and iPads.
As mobile gains traction, Instagram, Pinterest, Snapchat have all been trying to plug gaps and monetize their platforms. The progress has picked up in recent months, with Pinterest and then Instagram announcing APIs for advertisers and Snapchat introducing vertical video ads. Everyone got buy buttons a few months ago, too, hoping to streamline conversions on mobile. Out of all of them though, Instagram has by far the best chance of success - and that's because it was bought by Facebook.