The Mouse has spoken. The Walt Disney Company has banned selfie sticks at all its parks, including Disney World in Orlando, the company announced over the weekend. The Orlando Sentinel first reported the news.
Four decades into the interactive gaming era, and marketers still struggle to leverage this new medium in the way they did radio, print and TV. The upcoming Trivia Crack sequel will come at it from a different direction: Let media brands write the content.
Havas Group's pure-play mobile practice, Mobext, has signed a deal with Shazam, giving it access to the latter's data and services for mobile retargeting and profiling of mobile users around the world, as well as Shazam's proprietary music prediction models, the companies announced this week
We know a little bit more now about who uses mobile wallets and their value as marketing targets. Still a mystery: Who in the world cares whether you can use your phone instead of a credit card?
Get ready for a better reality - and more of it. Mobile-augmented reality is set to soar over the next four years, according to a new forecast from market intelligence firm Tractica. The rise of MAR (you kind of have to love the acronym) will have wide-ranging impact across categories that include gaming, entertainment, marketing and advertising.
The arrival of mobile payments will be less of a revolution and more of an evolution, judging by a new consumer survey by the Harris Poll that found awareness is growing fast - but interest in actually using the new capabilities lags far behind.
Cell phones were allowed onto golf's U.S. Open course this year, but Meerkat and Periscope streaming were not only prohibited but policed online. So a real question emerges: Who owns the fan experience now?
There's been a lot of focus recently on new ways for people to share events in their lives and the world at large: Just this week Twitter unveiled Project Lightning, which curates tweets around ongoing events, while Facebook launched Moments, which allows users to get their friends' photos of social gatherings and the like. Now a mobile video editing firm, Magisto, is joining the fray with a new app that turns collections of photos and video into sharable mobile video.
As a news alert and interactive device, the Apple Watch remains unconvincing. But it is proving most valuable to me in its ability to interact with other devices.
The Guardian U.S. is joining forces with The John S. and James L. Knight Foundation to launch a news innovation lab focusing on the intersection of mobile technology and journalism, the partners announced this week.