Google Glass is being repositioned as a tool for workers in various industries, including healthcare, manufacturing and energy
Mobile is like a portable people meter. When configured properly it can be used to associate media exposures with real-world shopping behaviors.
I can almost hear the collective sigh of relief. Our long national nightmare is over: We finally have fully immersive, 360-degree interactive pornography on our smartphones.
Internet.org, Facebook's initiative to bring Internet access to underserved areas of the world, is launching a program to bring more mobile operators on board with the promise of providing free access to certain online services for their customers -- a potential selling point as they compete for subscribers.
According to reports, an upcoming Verizon app-based OTT video service will leverage ad tech and content from newly acquired AOL.
There's no mistake where online video viewing trends are headed. YouTube CEO Susan Wojcicki unveiled a major redesign of its mobile app this week at VidCon, adding: "We're focused on three top priorities: mobile, mobile and mobile!"
Most digital automotive ads are delivered too late in the consumer purchase decision cycle, and advertisers would do well to shift dollars to mobile ads that reach consumers earlier, before they've already made up their minds. That's according to a new study commissioned by Facebook and conducted by Ipsos MediaCT.
As recently as five years ago mobile video was a niche medium at best, but it's now mainstream. Over half the global population is watching video content on their smartphones and tablets, according to the latest Consumer Entertainment Index from Arris, based on a survey of 19,000 consumers in 19 (mostly developed) countries around the world.
Smartphones dominate our lives, and mobile apps already dominate smartphone usage, so you might not think there's room for us to become even more insanely addicted to them. But you'd be wrong! Oh, so wrong: App usage continues to soar in year-over-year comparisons, according to a new study conducted by Flurry, which tracks mobile trends.
A pair of new branded apps from Disney remind us that even in an age of user-generated media, we still can use a little help from the professionals.