• How To Safeguard Against Getting Creepy
    Leading up to the Mobile World Congress later this month, there's building excitement among marketers about new targeting and contextualization opportunities. "Expectations to be served in the moment have grown way beyond mobile," according to Forrester analyst Thomas Husson. Specifically, that demand is "starting to expand in the connected world, now that sensors and connectivity are beginning to explode beyond smartphones," Husson notes in a new report. Yet, in their eagerness to exploit new technologies, brands risk overstepping their bounds, according to fellow Forrester analyst Fatemeh Khatibloo.
Next Entries »
To read more articles use the ARCHIVE function on this page.