Mobile ad spending in the UK will reach almost GBP7 billion ($9.45 billion) this year to represent more than a third (36.6%) of UK media ad investment, according to eMarketer's latest UK ad-spending forecast. Overall digital ad spend will grow 11.0% in 2017 to GBP10.89 billion ($14.70 billion), accounting for 57.9% of total media ad spend.

The television streaming service has announced that it will begin giving viewers control of how programmes' stories unfold -- the principle of the 80s choose-your-own-adventure books applied to the small screen. It will launch a trial later this year with children's shows based on an established character coming with these interactive story lines.

Supermarket sales grew at their fastest rate for two-and-a-half years in the 12 weeks to 26 February, the latest Kantar data shows, with almost every major retailer enjoying a bump in sales.

The exclusive deal for the show's 11th season includes on-air and mobile companion app sponsorship plus multiplatform activation over the show's audition stages, and live shows including multiple digital assets. The licensing package will see brand new creative, "The AO.com green room." AO.com's media agency, MediaCom North, struck the deal.

"It's too bad that the UK has decided to leave Europe, it's too sad for the future," Levy told a press conference in London this morning to launch the second VivaTechnology festival, which takes place in Paris in June. "But I believe that for the entrepreneurs, there are no fences. The collaboration [among start-ups] is much stronger than any fence, any barrier."

As advertisers continue to wrestle with transparency, L'Oreal's top marketer in the UK outlines the kinds of questions they should be asking when building a media strategy with no hidden fees. Being able to ask these questions is why Hugh Pile, the cosmetic giant's UK chief marketing officer, can say confidently that he and his team "are very clear on where our money is going."

There is further evidence that shoppers are looking for the cheapest deals and shunning non-essential spending as prices rise, according to a slew of retail industry reports. Analysis by data specialists Nielsen showed that Aldi and Lidl accounted for almost GBP1 in every GBP8 spent on groceries in the UK -- giving the pair a record combined market share of 12.3%.

ITV won its legal battle yesterday to ensure that its channels cannot be transmitted online or on cable without the broadcaster's authorisation. The decision, which initially sent its share price soaring, should allow ITV to pursue its campaign to charge Virgin Media tens of millions of pounds for rebroadcasting ITV1, its main channel.

Consumers are spending more time reading news content on social networks, and publishers have followed them there. Publishers were betting that content distributed across platforms such as Facebook, Google and syndicated sites like Yahoo would drive traffic back to their own sites -- boosting readership, and along with it, the value of their content.

Facebook has been criticised for its handling of reports about sexualised images of children on its platform. The chairman of the Commons media committee, Damian Collins, said he had "grave doubts" about the effectiveness of its content moderation systems. Mr Collins' comments come after the BBC reported dozens of photos to Facebook, but more than 80% were not removed.