Online advertisers always swant proof that the ads they pay for are actually viewed. Now they are moving past completion and click-through rates to other engagement metrics like exposure time.

As viewers get ready for another new television season, they are also being asked to look beyond the traditional sources for new series and watch shows online. A case in point is “The Rider Challenge,” a reality competition show being sponsored by the Ford division of the Ford Motor Company to help sell the 2014 Fiesta subcompact. Plans call for 18 episodes of “The Rider Challenge” to begin on Sept. 30 and run into November. The episodes, each five minutes long, will be available on a section of a Web site belonging to …

Machinima CEO Allen DeBevoise’s quest to help build the new Hollywood ecosystem doesn’t just revolve around external investments — he is still focused on guiding Machinima to its next stage of growth. That means continuing to license and develop premium content and even launching a subscription-based service.

The majority of UK agencies say half or more of their RFPs now include a digital video component, compared with to just 28% in 2012, and just over a quarter (27%) of UK agencies say online video is the media category that will account for the largest increase in spending in 2013. By contrast, just 7% of respondents say TV and 5% say social media. Moreover, 41% of UK agencies expect to allocate half or more of their video ad spending to programmatic channels in 2013, aiming to save time and money.

Online video is getting smarter, thanks to a new app for the iPad. It’s called Touchcast, that lets video creators inject live Internet data right into their movies. Touchcast is a free app for Apple Inc.’s iPad tablets; versions for other computing platforms are under development. Touchcast is also an online video service that uses its  technology to deliver the videos created by users.

OK, the final Miley Cyrus reference for a while...

Intel took a break from its usual discussions of technical chip specifications and benchmark results  when it entered the domain of fashion, demonstrating an online service aimed at shoppers at its  Intel Developer Forum conference.

Coupon marketer BluePromoCode released a survey that says

1. 35% have stopped subscribing to pay-TV, opting to use online services only
2.     Women are multi-tasking much more while watching movies – 26% more than men
3.     Netflix is nearly twice as popular as any other online video service
4.     Checking email and social networking are the top two activities while watching movies and using a mobile device
5.     Far majority of respondents watch TV using streaming services, such as Netflix, instead of going to theater or watching a DVD
6.     89% still prefer to watch movies on a …

Online video marketing company TubeMogul will add new features to its tools in the coming months to make programmatic connections between an advertiser and publisher, and to make digital video buys more transparent, said Brett Wilson, CEO of TubeMogul, in an interview with Beet.TV.

Shocked! Miley Cyrus has followed up her twerking appearance on MTV with a video in which she appears topless. You'd think that can't be that exciting but it got 12.3 million views in a day, a new record.