There are problems with measurement, for sure, but interactive advertising is a big plus for online advertisers, if they don't just tack on interactive elements without much thought.
Rolling Stone.com compiled a smart tribute to Lou Reed, who died Sunday afternoon, including videos of 20 essential recordings. The BBC "Perfect Day" video from 1997, coolest TV promo ever, is included.
The European programmatic video market will grow an average 77.1% a year from 2012 to 2017, reaching €626.5 million across Europe’s ‘Big Five’ markets, says research from SpotXchange. The survey says only 4.6% of European online video advertising revenue is now generated programmatically. By 2017, one-third will.
A little melodramatic for our tastes, but this Mashable op-ed pleads for new Hulu CEO Mike Hopkins to revive the great promise the author says has been squandered recently.
Two tweaks from Vine could make it more attractive for makers. As of yesterday, you’re able to save videos in progress, and return to them later. Also, you can edit clips by shuffling around the order in which you shot them.
Twitter appointed Vivian Schiller to a newly created position, head of news and journalism partnerships; she has a perfect qualification. She's worked for some of Twitter's most prominent partners.
Will new CEO invest in originals like Netflix, or serve networks' broader TV Everywhere goals?
Major brands' ads ran as pre-roll before online viewers saw a gory story--perhaps not true--about Mexican woman who was allegedly beheaded by an angry lover. Many advertisers don't know where their ads go when they deal wth third-party ad buyers, Business Insider says.
YouTube's blog disclosed that is now allowing existing channels to charge viewers for content, with some restrictions. Previously, YouTube only allowed a handful of creators to do that. One big caveat: Only existing channels are eligible.
Hulu said it will offer free short-clip videos to your mobile browser – available to watch without a Hulu Plus subscription and without signing in to anything.