The largest online companies — i.e. Google — are delivering news in a “good enough” fashion, making a direct play for local news audiences. And data shows users only use a small slice of local TV news app's content. That's a problem, says  the director of product marketing at StepLeader.

Tremor Video, beaten up on Wall Street recently for less than a glam financials, will host a call-in conference on Nov. 22 with representatives from A&E Networks and Viacom, among others, discussing online content trends and monetization. .

Netfilx will roll out a new interface look today designed to make it easier for consumers to learn about TV shows and movies as it looks to encourage members to watch more. The company's new look will be evident to subscribers who access the services on PlayStation 3, PlayStation 4 (which goes on sale Friday), Xbox 360 and the Roku 3 media player, as well as newer-model Internet-connected smart TVs and Blu-ray players. Noticeable change: Netflix will now automatically start the next show in a series, even while the credits roll from the previous episode in a smaller window.

Tremor Video is one of those companies that generates no profits now, but trades at a high multiple on the belief it has serious growth potential. But if its revenue projections are not optimistic, what's left? 

Maker Studios nabbed one of the online video industry's most prominent executives. Erin McPherson as its new Chief Content Officer. She had been Head of Video at Yahoo, She was a major force at Yahoo. Her departure there, and her arrival at Maker, should make some interesting waves.

A new Australian stamp lets the sender include a personalized holiday video the recipient can scan with a Smartphone.

Media critic Anita Sarkeesian says she faced online backlash from male gamers on her Feminist Frequency blog while producing an online video series about the representation and the sexualization of women in video games. “

UK commercial broadcaster Channel 4 is leaking younger viewers badly and is trying to woo them back to its brand by showing episodes of younger-skewing shows on its online catch-up service. The strategy is working, it says.

Sandvine says that during peak hours Netflix uses an average 32% and YouTube 17%. of bandwidth on fixed delivery networks . But on mobile devices, YouTube and Facebook duke it out. 

During an analysts call following Q3 earnings report, Tremor CFO Todd Sloan said CPMs declined by 5% because buyers don't want to get rid of demo pricing in favor of performance-based units.