Ad Operations Online
Several brands have a pair of ads on the top ten list, demonstrating their ability to deliver funny ads consistently. Yes, "Ship My Pants" from Kmart is there, too. Several brands have a pair of ads on the top ten list, demonstrating their ability to deliver funny ads consistently – and effectively. Volkswagen’s “Choose Wisely” effort landed it at the top of the Funny heap and earned an Ace Score above the 2013 category average. “Top Down Day,” which ranked 7th on the funny list, is …
Los Angeles Times
In announcing that it
struck a deal with Netflix for four new series based on
Marvel Entertainment characters, Disney bypassed Hulu, the streaming service it has a one-third stake in.
TagMan
Sony's
PlayStation 4 is not just a game console; it's also something of an entertainment center and eleven apps will launch alongside the system on Nov. 15, and more in the coming months.
Huffington Post
Will Toronto Mayor Rob Ford be such an effectively bad example of what video can do a politician's reputation that he'll eventually serve a useful purpose? Today, a new video surfaces in which Ford excitedly and repeatedly vows to kill someone, using the F-word repeatedly. The video is here.
Associations Now
So says some industry reports, which includes this interesting example. A pharmacists group promoting a conference has speakers shoot short videos of one topic they wanted to stress, then included those videos in the conference promotion. The click through rate on those emails reached 20%
M&M Global
At this point, pretty much everybody is increasing their commitment to online video advertising. The only factor holding back growth appears to be measurement standards. At least 70% of agencies and 65% of brands say existing standards don’t satisfy their need for audience guarantees.
Business Insider Australia
As Twitter goes public and wants to increase advertising, the real-time social media network is somewhat light on advertising products that would help it monetise video content shared on its site.
Washington Post
Dish Networks announced it will fold the 300 or so company-owned Blockbuster stores still operating. (About 50 owned by franchisees may stay open.) Once there were 9,000 store. A Washington Post blogger is stunned they're still around,and includes an Onion.com fake (but accurate) news report about a Blockbuster museum that faithfully recreates the whole yellow and blue rental scene from the 90s.
Tubefilter
The world’s most popular online video sharing site’s repository for all its videos relating to its tentpole events (including things like
Comedy and
Geek Week) skyrocketed past the 24-year-old Swede’s collection of gaming videos earlier this week.
YouTube.com/YouTube now boasts no less than
15,361,753 subscribers to
YouTube.com/ewDiePie’s
15,129,420. The drastic ascent of YouTube’s Spotlight Channel can be attributed to two main factors:
One, the incredible amount of marketing and promotion YouTube has given to its YouTube Music Awards. The channel was home to the live stream of the event …
AllThingsD
YouTube's first music awards show was not particularly scandalous, and not particularly well-watched (at least not live) and because YouTube covers the world, Peter Kafka writes, there were instances in which many people watching in this country were not vary familiar with honored musicians--like Korea's Girls' Generation,