A List Daily
PlayStation 4 and
Xbox One bounced up over 94% in sales,
according toGamesIndustry International. Games like
Call of Duty: Advanced Warfare, Grand Theft Auto V and
Far Cry 4 easily led the charge, with total global sales for the company during the holiday season reaching $2.94 billion – although it was a 6.7% decrease compared to the 2013 holiday sales period.
StreamDaily
In what seems to be at least partially a reaction to the start up Vessel's exclusive window, Vimeo will fund and distribute original content from Maker Studios in return for exclusivity. The exclusive window will be determined on a piece-by-piece basis.
VentureBeat
Vidyard’s platform hosts business video content for distribution to websites, social channels, and YouTube and identifies, tracks, and engages its visitors. Its CEO got a big infusion of capital on his wedding day, a nice $18 million gift.
VentureBeat
Vidyard’s platform hosts business video content for distribution to websites, social channels, and YouTube and identifies, tracks, and engages its visitors. Its CEO got a big infusion of capital on his wedding day, a nice $18 million gift.
Adweek
Will Apple Watch become a new home for in-store promos and programmatic ads? "Apple has the opportunity to seize this market of wearable ads, just like Facebook has seized mobile, says one mobile strategy expert.
Time
Time magazine critic James Poniewozik wonders if Amazon Prime's new deal with Woody Allen--announced just hours ago--will eventually cause problems for the pay service. Similar to rape allegations surrounding Bill Cosby, Allen has long faced (and denied) allegations he sexually abused his adopted daughter Dylan Farrow when she was a child. He's a talent; he's also polarizing, Poniewozik writes.
Advertising Age
The Heineken USA-owned brand announced a new online campaign called "Band of Brands" that is aimed at producing the "first-ever crowdfunded Big Game ad" by teaming with other brands. "In exchange for a small contribution, any brand can join Newcastle's team and have its logo and messaging featured in an actual Big Game spot," the brand said in a statement. They intend to buy local ad time within the game
Bloomberg
Verizon Chief Executive Officer Lowell McAdam sees 100 million users and tons of data about them and senses es an opportunity for Verizon to jump in feet first into the content and advertising business. McAdam is exploring deals with AOL and other companies that are leaders in programmatic advertising, or even may seek an outright acquisition, sources tell Bloomberg News.
Tubefilter
That doesn't necessarily mean the controversial comedy will make money for Sony. It cost $44 million to make, before marketing costs.
Gizmodo
YouTube is planning to add native support for 360-degree videos, Gizmodo reports. “That means you should eventually, theoretically be able to take all the crazy footage you're capturing with new cameras like the Ricoh Theta … and share those moments with your friends through YouTube,” the tech blog writes. “Assuming YouTube figures out a way to take the results from those rather differently shaped cameras and make them work … From what we hear, that's the goal.”