Nike launched "Equality," a 90-second video that encourages people to take the loyalty, fairness and respect found on sporting courts and fields off the field and into real life.
The black-and-white ad shows the lines of a basketball court, tennis court and soccer field. Within these boundaries, players are judges by their actions. It doesn't matter what you look like or what religion you practice; players have their teammates' backs.
The ad features LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas and Victor Cruz spray painting court lines on city streets, cars and buildings in an effort to keep respect and equality in all aspects of life.
"Equality" also features Michael B. Jordan, who voices the ad, along with Alicia Keys, singing Sam Cooke's "A Change Is Gonna Come."
"The ball should bounce the same for everyone. Worth should outshine color. If we can be equals here, we can be equals everywhere," closes the video, created by Wieden+Kennedy Portland and directed by Melina Matsoukas.