• by Wayne Friedman , August 1, 2018

Of the 11 hours U.S. adults spend with media per day, a little more than half — nearly six hours — is with TV/video.

Nielsen Total Audience Report for the first quarter says U.S. adults spent 5 hours/57 minutes consuming video per day -- up from 5 hours/46 minutes in the fourth quarter of 2017 and 5 hours/27 minutes in the third quarter of 2017.

Live TV plus time-shifted TV is still the biggest part of viewing -- slightly rising to 4 hours/46 minutes from 4 hours/44 minutes in the fourth quarter and 4 hours/25 minutes in the third quarter.

The second-biggest TV/video platform is with TV-connected devices -- internet-connected devices, game consoles and DVD players -- at 46 minutes a day, up from 40 minutes in the fourth quarter.

After this comes 10 minutes a day each for video viewing on computers and video video viewing on smartphones -- through apps or websites. Five minutes a day video viewing is on tablets. These video platforms also posted slight rises from the previous quarterly periods.

Looking at overall time spent per device/platform, live TV was at 4 hours/10 minutes per day -- the most for U.S. adults. App/Website usage on smartphones were at 2 hours/22 minutes; and radio, 1 hours/46 minutes.

For app/website usage on tablets, this came to 47 minutes a day; internet on computers, 39 minutes; time-shifted TV, 36 minutes; internet-connected devices, 26 minutes; game consoles, 14 minutes; and DVD/Blu-Ray device, 6 minutes.

Total daily media time usage for adults was at 11 hours/6 minutes; up from 10 hours/47 minutes in the fourth quarter of 2017 and 10 hours/30 minutes in the third quarter.